Innisfree Malaysia hands social duties to VML

Korean skincare and cosmetics brand Innisfree has appointed VML as its social media agency in Malaysia, following a competitive pitch. The engagement will begin in April 2017.VML will lead the brand’s digital marketing, including digital transformation, campaign concepts and creative, content marketing, social media management, analytics and reporting. The company will also be responsible for bringing the Innisfree vision to life using digital to drive inspiration, engagement, and brand preference.“We look forward to partnering VML Malaysia on educating consumers around the rich benefits of natural skincare ingredients, and to go one step further in creating authentic and inspiring consumer experiences. The agency has demonstrated creative insights, digital expertise, and a firm understanding of our digital positioning – and we are confident that together, we can effectively communicate our brand message in a unique, impactful way,” Peggy Low, assistant marketing and PR manager, Innisfree Malaysia, said.“innisfree has steadily shown its commitment to its customers, inspiring them to feel their best at all times. We are very excited to work with the brand as it looks to accelerate this brand promise in Malaysia, and to support them with our digital service offerings and capabilities,” Tripti Lochan, CEO, VML Southeast Asia and India, said.