InMobi's LINE Coin jackpot

Mobile use and marketing is booming in Asia, with 95% of Malaysians freely admitting that they cannot leave their mobiles alone, not even on holiday.Taking advantage of the global trend of targeting the Asian mobile consumer network, InMobi has partnered up with LINE Corporation to promote the LINE Free Coins application to Android app developer in seven markets - Japan, Thailand, Taiwan, Malaysia, Indonesia, Singapore and Hong Kong.LINE Free Coins is an application that offers virtual currency called LINE Coins.  This effectively turns the messaging app into a platform for businesses to promote their brands.These coins can be used to purchase stickers and other online games. Previously, premium stickers could only be purchased with cash or prepaid Coins.Kazusuke Obi, vice president and regional director, Japan at InMobi said that this is a great opportunity for global app developers to acquire users."We are excited to be partnering with LINE, a worldwide leader in messaging applications.  InMobi provides a global platform in the mobile ecosystem, and we hope to open up new markets with LINE through this partnership."Android users who would like to test drive LINE Free Coins can simply install and launch apps listed on the LINE Free Coins app page.There are plans in the future to expand the platform on to iOS and Windows platforms. But for the moment, Android is the only platform chosen for this offering.