Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Infiniti brings global SUV launch to Beijing

share on

The new Infiniti QX Sport Inspiration concept car made its global public premiere yesterday at the 2016 Beijing Auto Show.Roland Krueger, Infiniti president, said the new model is a statement of intent from Infiniti which demonstrates the brand’s design philosophy and capabilities in the mid-size SUV segment.As Chinese consumers are flocking to buy a SUV for its safety and capacity, the luxury car brand aims to capture the increasingly growing demand in China's burgeoning SUV market.According to the China Association of Automobile Manufacturers, more than 3.34 million of SUVs were sold in China in 2015, with an 82.8% year-over-year increase. The new Infiniti QX Sport Inspiration is currently on public show at the China International Exhibition Center.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window