breaking news | September 03, 2010

Malaysia – Universal Networks International (UNI) has inked a deal with NBC Universal International Television Distribution in which it has been handed the exclusive first-run basic cable and satellite rights across Asia to current NBC Universal scripted series.

Singapore - Guinness has launched a two-month campaign giving local netizens an opportunity to win a trip for three to Mount Everest.

Hong Kong – LG has partnered with the Star Ferry for its biggest branding push in years, to communicate how the brand can help people build a better life.

Singapore - McCann Erickson Singapore and Panasonic have launched an integrated national campaign leveraging on 3D technology and bringing entertainment TV into reality.

Singapore - Media agencies Marketing spoke to believe the Media Development Authority's cross-carriage measure for pay-TV operators will benefit advertising and consumers.

Singapore - OCBC Bank has announced its intention to continue sponsoring the 2011 and 2012 editions of OCBC Cycle Singapore.

Global - Currently in its fifteenth year, international communications agency, Lewis PR unveiled its new corporate identity today by launching a fresh logo and website in an effort to re-position its brand's global presence.

India - In a bid to step up its creative offering in India, Madison World has entered into a 50:50 joint venture (JV) with UK based BMB to create BMB Madison Advertising in India.

Beijing - Consumers living in lower and upper tier cities in China are not too different in their media choices and spending behaviour, Synovate's Media Atlas China found.

Guangzhou - Indonesian herbal drink Sensacool has appointed ZenithOptimedia to handle its media planning and buying duties as it prepares to enter the China market.

New Zealand - Beer brewer Lion Nathan has handed its key brand Lion Red to DDB New Zealand, expanding the agency's brief to four beer brands.

Seoul – Korean Air will today launch its new global tagline to replace “What Korean Air is made of”, launched back in 2007.

Singapore - Cycle & Carriage Automotive has launched its new mobile-friendly website at www.mitsubishicars.com.sg, developed by Interuptive Communications.

Singapore - A new watch magazine, Wächter, will launch its first issue this month, targeting watch, leisure and automobile brands as advertisers.

New Zealand - New Zealand Post has emerged as a company with the strongest corporate reputation in the country, from the latest survey by AMR Interactive.

Global - Microsoft says it should be ready to handle all of Yahoo's search ad business for the upcoming -- and always crucial -- fourth-quarter shopping period.

Regional – Expanding its footprint in the online marketing solutions arena, Innity has introduced a new platform called Retargeting Solution - aimed at drawing advertisers closer to potential leads and re-engaging with highly-qualified users.

Malaysia - To facilitate increased focus on core clients and new business development for aggressive domestic and cross-border growth, Euro RSCG unveiled a new management line-up today.

Malaysia - With theQguides.com on ice, Tan Jek Hui, executive director at Integricity has left the company after eight years, to pursue other career opportunities.

Regional - Singapore-listed healthcare products brand Osim has announced a major overhaul of its brand image tailored for its expansion plans and is on the lookout for a creative agency in China.