breaking news | February 09, 2010

Malaysia – Unilever has retained MindShare Malaysia to its media account as the FMCG giant's global media review concludes.

News outlets recently reported the government was considering whether SMS contests contain elements of cheating and should be banned. Rohit Dadwal of the MMA explains why calls for an outright ban should fall on deaf ears. COMMENT NOW.

Role Description: You will primarily be responsible for liaising with media owners, undertaking media buying activities and other related media duties. You will also be expected to handle servicing of some small accounts of the agency.

Malaysia – DiGi is collaborating with Warner Music Malaysia to play a role in Paramore's upcoming concert in Singapore after the telco was inundated with requests from customers.

Singapore - Qualitative research and brand consultancy Flamingo Singapore has named Sam Gomez as its managing director for Singapore.

Malaysia - BMW Group Malaysia has handed its digital and CRM business to Leo Burnett and Arc Worldwide following a pitch.

Hong Kong - Starcom MediaVest Group has partnered with Microsoft Advertising to launch a series of research initiatives, with the first project to look at the online habits of mothers across Asia.

Singapore - In a slew of promotions in its creative team, Dentsu has named associated creative director Chris Yap to the role of creative director.

Role Description: You will be responsible for implementing the marketing tracking and reporting infrastructure to drive marketing efficiencies and ROI for the marketing team across the region.

Hong Kong - Eight Partnership has taken branding to the public domain by replicating its office in Victoria Park in a bid to reach out to the SME sector.

Global - Global FMCG giant Unilever has elected to keep its US media planning and buying assignment at WPP Group's Mindshare, according to sources.

Hong Kong - Young creatives from Leo Burnett, Grey, Euro RSCG and JWT have won the first CreateHK and HK4As Young Creatives Competition, launched to support creative talent across the territory.

Beijing - Samsung's official worldwide agency partner Cheil Worldwide, has expanded its footprint in China, launching an office in Beijing.

Singapore - Singapore Press Holdings' Malay daily, Berita Harian has launched two weekly supplements for school students.

Singapore - The Ministry of Manpower has appointed Leo Burnett, ZenithOptimedia and Fulford PR as the consortium for its publicity efforts to promote work-life harmony in the workplace.

Regional - Confections brand Wrigley has appointed Mediaedge:cia as its media agency of record in Singapore, the Philippines, Indonesia and Malaysia.

Shanghai - Equinox of ZenithOptimedia has won the media account for China Merchants Bank's credit card business after a pitch with MEC, Starcom MediaVest and OMD.

Malaysia - The Hallmark Channel's gamble on an Asian version of The Biggest Loser franchise has paid off with the latest episode making Hallmark the number one English Channel on Astro during the Tuesday 9pm time slot.

The New Orleans Saints have beat the Indianapolis Colts to clinch a truly historic Superbowl win for the city which went through so much heartache just five years ago. Which marketers managed to rise to the occasion?

Malaysia – Revive Isotonic has tapped on Facebook to help grow the brand's position in the energy drink market.