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Robbie Henchman

IMG names Robbie Henchman SVP of International strategic partnerships

Robbie Henchman has been promoted to senior vice president, International Strategic Partnerships at IMG and will move from Singapore to London beginning in mid-June.

Previously SVP and head of IMG’s Asia Pacific business, Henchman will retain oversight of his regional teams in Australia, Japan, South Korea and Southeast Asia this new role.Henchman has played an integral role in IMG’s success throughout Asia Pacific for the past 22 years.

According to a statement from IMG, this new leadership position is crucial to increasing the breadth and depth of its company’s sponsor-based partnerships. Henchman will oversee the company’s events sponsorship sales resources across all international markets and will collaborate closely with the US operations and assets including UFC and PBR.


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