IMAX and Warner Bros. Home Entertainment to launch VR blockbuster films

IMAX Corporation and Warner Bros. Home Entertainment have announced a new virtual reality co-financing and production agreement to develop and release three premium, interactive VR experiences based on some of Warner Bros. Pictures' most anticipated upcoming blockbuster films.These include Justice League, Aquaman and a third experience that has yet to be announced. The companies plan to launch one experience each year – beginning with Justice League VR in late 2017.All VR films will receive an exclusive window in IMAX VR centres before being made available to other VR platforms, including in-home and mobile offerings."A key component of our vision for VR is to help usher in the first wave of high-end blockbuster-based content. Justice League and Aquaman feature some of the most beloved characters on the planet, providing iconic properties to launch this effort. This type of premium content will introduce audiences to virtual reality in standalone and multiplex-based IMAX VR centres as well as other platforms," said IMAX Corp. CEO Richard L. Gelfond.Ron Sanders, president, Warner Bros. Worldwide Home Entertainment Distribution said: "We are excited to be partnering with IMAX to develop and deliver premium VR experiences, and believe that capitalising on Justice League and Aquaman characters from our well-known DC properties will broaden the appeal of this fast growing technology."