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Matthew Collier

iflix nabs Y&R Indonesia CEO Matthew Collier as country head

Iflix has appointed Matthew Collier (pictured) as head of iflix Indonesia to replace Cam Walker. He will report to incoming head of Asia, Jonas Engwall. Prior to the appointment, Collier was CEO of Y&R Group Indonesia, a role he will be departing at the end of October.

In a statement to Marketing, a spokesperson for Y&R Indonesia said that Gregg Ainsworth will transfer from VML Indonesia and assume the role of interim CEO following Collier’s departure until a permanent CEO is named.

“We thank him for his contribution to Y&R Indonesia, Vietnam and Dubai and wish him the best of luck in his future endeavours,” the statement read.

During his time in Y&R, Collier led the growth of the agency’s revenue through numerous business wins. According to a press statement, he also increased profits by more than double. Before that, he was CEO of Y&R Indochina where he oversaw the launch of the Myanmar office. Collier has extensive regional experience leading local talent and developing new businesses in emerging markets across Asia, as well as building advertising business models in the Middle East and Australia.

Collier replaces Cam Walker, who was the founding general manager of iflix Indonesia. According to iflix, Walker was instrumental in setting up its operations and building its talent, taking its Indonesian business “from strength to strength”.

“We are hugely thankful his contributions and wish him all the best in his next endeavour,” the statement read.

“Collier is an exceptional business and team leader, with a proven track record driving business growth and strategy. He will be instrumental in spearheading the company’s continued success in Indonesia, one of our most important and exciting territories,” iflix co-founder and group CEO, Mark Britt, said.

“Digital services are taking off in Indonesia with huge opportunities to innovate traditional media and entertainment experiences. iflix, the country’s leading entertainment platform, will be redefining the user experience for millions of Indonesians across the archipelago,” Collier added.

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