Iflix has launched a new comedy series, Oi! Jaga Lambe, hosted by comedian and presenter, Ananda Omesh. The show also features talents such as Kemal Palevi, Mo Sidik, Sakdiyah Ma’ruf, and Wira Setianagara, who will tackle taboo subjects which are rarely joked about.
The new show will be available in Indonesia and will be promoted through a wide marketing mix spanning ATL, BTL and digital. This also includes roadshows in three major Indonesian cities, namely Jakarta, Bandung and Surabaya, radio talk shows, and influencer outreach. In addition, to promote the show, iflix has also partnered with Indonesia entertainment portal, KapanLagi Network to co-produce exclusive, behind-the-scenes coverage.
According to Mark Francis, iflix global director of original programming, the new show follows the success of Oi! Jaga Mulut in Malaysia and Hoy! Bibig Mo in the Philippines. He explained that delivering hyper local, high-impact content is at the crux of iflix’s original programming strategy.
“We’re excited to bring the same boundary-pushing, hilarious stand-up comedy concept to Indonesia and to establish iflix as the destination for the region’s most talented funnymen and women,” Francis added.
In October last year, iflix appointed Matthew Collier as head of iflix Indonesia to replace Cam Walker. He will report to incoming head of Asia, Jonas Engwall. Prior to the appointment, Collier was CEO of Y&R Group Indonesia.