iflix brings on board Korean content expert to expand audience base

iflix, Internet TV service has appointed Joon Lee (pictured) as special advisor to the iflix Group.Lee has over 15 years of experience in media including original production and programming, especially when it comes to Korean content. In his new role, Lee will drive iflix’s Korean acquisitions and enable the company to make a more significant contribution through its involvement in the Korean content ecosystem.Prior to this, Lee was a member of FOX International Channels (FIC) senior leadership team where he held dual roles. As executive vice president of content and communications, he oversaw all programming and production for FIC’s channel brands across APAC and the Middle East. He further spearheaded business development for the network’s channels and managed its licensing and content ventures.He additionally served as managing director of Hong Kong and Southeast Asia, where he was responsible for operations of FIC’s businesses in Hong Kong, Singapore, Malaysia, the Philippines, Indonesia, Thailand and Vietnam.Lee is also co-founder and president of LYD Networks (LYD), content creator, aggregator and distributor. Currently representing 13 international channels in Korea, LYD is also developing four Korean drama projects, the first of which will go into production in March.“Following on the success and popularity of our Korean offering, where we have seen titles set records for consumption across several of our markets, we decided to bring Lee, Korean content expert,  on board. I’m thrilled to welcome Lee to the iflix family, ” iflix co-founder and group CEO, Mark Britt said.