SPH and Iclick Interactive Asia inks ad partnership deal

Iclick Interactive Asia, the Hong Kong-based integrated advertising technology company has inked an ad partnership deal with Singapore Press Holdings Limited (SPH), to become its in-feed video ad serving partner across its wide-reaching range of apps.The partnership's first campaign in July was for a Hong Kong luxury property developer client on The Business Times app. The Business Times is Singapore's financial journal targeting high net worth individuals and business savvy professionals. According to a pres statement, the campaign achieved an average click-through-rate (CTR) of 3.49%, with the splash ad format hitting over 6%, significantly exceeding the market's average of approximately 1% for rich media ads.Iclick Interactive's MoTV solution will be rolled out across other premium SPH apps, including news and lifestyle hub AsiaOne. Developed with Iclick Interactive's proprietary technology, MoTV serves high-definition native mobile video ads at a resolution of up to 50 times the market average. The enhanced viewer experience makes it a perfect tool for brand storytelling."We are happy to partner with Iclick Interactive to offer its high-definition video ad solution across our suite of premium apps," said Lim Huishan, head of product development at SPH Digital Division."With this partnership in place, our advertisers can now convey their brand stories to our audience via a quality video viewing experience. The solution is a good match with our premium apps, which are aimed at offering an excellent user experience when delivering news and information to our readers," he added."We are excited about our partnership with SPH. Through this partnership, Iclick Interactive can help advertisers in Southeast Asia and beyond to reach its target audience on the premium SPH apps, thanks to our very own high-definition MoTV solution," said Raymond Teoh, general manager for Southeast Asia, Iclick Interactive.MoTV also comes with precise first party and third party viewer engagement metrics, providing advertisers with unique intelligence to help optimise future media buying and ad creative development.In Singapore, according to eMarketer (May 2016), 94.5% of Internet users are smartphone users that are making mobile a must-have channel in the marketing mix if brands wish to effectively reach their target audience.In China, where mobile adoption leads the world, mobile ad spending is expected to account for 67.6% of the market's total digital ad spending in 2016. Programmatic buying is also experiencing a rapid surge in the China market, with mobile programmatic display advertising expected to amount to more than half of mobile display ad spending this year.