IAB appoints new executive director

The Interactive Advertising Bureau (IAB) for the Southeast Asia Singapore Chapter has appointed Miranda Dimopoulos (pictured) as executive director.Going forward in 2014, IAB will focus on promoting investment in interactive advertising and on nurturing talent within the industry. Dimopoulos will work closely with the IAB Leadership Council and the IAB membership base to deliver on the 2014 strategy.Wendy Hogan, chair of the IAB, VP and MD CBS Interactive, added that that Dimopoulos was approached for the role based on her expertise in digital marketing strategy, events management and content development.“I want to see the IAB become even more relevant in its membership services and increasingly dynamic so that we can achieve our vision of an interactive advertising industry that delivers 20% of all marketing expenditure by 2020,” Dimopoulos said.The IAB Singapore is a globally affiliated trade association of market-leading interactive advertising companies in the SEA digital advertising sector. It seeks to promote investment in interactive advertising, support its membership through information and education.Members include Google, LinkedIn, MediaCom, VML Qais, Singtel, Wego and membership is open to agencies, brands, start-ups, platforms and publishers.