Hyatt Hotels Corporation has promoted Noriko Liu to regional vice president of brand and field marketing, Asia Pacific.
In her new role, Liu will develop and roll out brand marketing initiatives for the region aligning with corporate brand strategy.
She will support pre-opening and existing hotel marketing strategies and training for the region.
Liu joined Hyatt in 2012, bringing her marketing expertise from both client and agency sides.
Prior to joining Hyatt, she was director of field marketing, Asia Pacific at Marriott International for more than seven years.