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Hugo Boss, Kerry Foods and Jägermeister tap iris Singapore for brand and creative duties

Hugo Boss, Kerry Foods and Jägermeister have appointed iris Singapore for various brand and creative duties. The creative agency has been appointed for creative duties for Hugo Boss in Singapore, supporting Jägermeister with its APAC brand strategy and leading innovation for Kerry Foods. iris Singapore declined to comment further on the appointments.

Working with Hugo Boss will strengthen iris Singapore’s credibility in the luxury sector. The agency will also work with Simon Hague, head of business development global, Kerry Foods to lead innovation for the company. Meanwhile, its duties for Jägermeister include launching the brand attitude through smart cultural plays across APAC. This is with a focus on Korea, Japan, Thailand, India, Singapore and China.

“We’ve found a very exciting partner in iris. They’ve shown us they’re sharp, strategic and aren’t afraid to challenge us, and willing to get deep into our customers world… the projects we’ve planned should be transformational for our brand and business. Full speed ahead,” Hague said.

“We’re excited to have our brand in such safe hands with iris, Jägermeister is uniquely positioned as a participation brand, and in that we found great alignment with the iris team,” Matt Djokovic, regional director Asia, Jägermeister, added.

“We’ve had great fun kicking off partnerships with Kerry, Jägermeister and Hugo Boss, they are all brilliant examples of true participation brands; culturally relevant and pushing to play an interesting role in the lives of real consumers, just the kind of work we love to do,” Sorcha John, iris managing director of Singapore, said.

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