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Hugo Boss hopes Wallace Huo can turn slowing China sales

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Hugo Boss China has appointed Taiwanese actor Wallace Huo as "Man of Today" Hugo Boss ambassador in the country.The brand has also released a series of photos, featuring the actor in windbreakers to promote its Spring/Summer 2016 Men’s suits.The German fashion house has been struggling and suffering from a double-digit sales decrease in China.The company announced to align its sales strategy and close around 20 stores in the market earlier this year.

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