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HSBC lights up Victoria Harbour to support diversity

As the co-executive sponsor of the Out Leadership summit for the third year, HSBC has turned its Asia Pacific headquarters into one of Hong Kong’s largest canvasses to show support for diversity and inclusion in the workplace.

The summit is a global lesbian, gay, bisexual and transgender (LGBT) leadership organisation by the financial industry.

A special video is created by Grey Hong Kong to bring together hundreds of supporters, from HSBC staff to their families and friends, and turn them into “United by Diversity” themed art pieces, which are curated and displayed on the HSBC building facing the Victoria Harbour.

The display can be seen in the evenings in the lead up to the third annual “Out Leadership: Asia 2015 LGBT Summit” on 8 to 9 December in Hong Kong.

Credits
Campaign: United by Diversity Pride Landmark
Client: HSBC
Regional head of marketing, commercial banking and global banking and markets, Asia Pacific – Tricia Weener
Senior marketing manager, International and marketing communications and campaign strategy, commercial banking and Global banking & markets, Asia Pacific – James A Davies
Senior marketing manager, marketing communications and campaign strategy, commercial banking and global banking and markets, Asia Pacific – Cecilia Wong
Agency: Grey Hong Kong
MD and Chief creative officer – Keith Ho
Creative director – Christopher Lee
Associate creative director – Jeffrey Wong
Senior copywriter – Keith Lam
Senior art director – Jackie Wong
Art director – Jeffrey Wong
Business director – Edmond Lau
Account manager – Matt Wong

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