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HPB calls for another creative pitch

Health Promotion Board (HPB) has launched its second creative pitch this year.

According to the brief seen by Marketing, the government body is looking to appoint a creative agency to conceptualise, plan and implement integrated marketing and communication campaigns for HPB’s health initiatives.  The appointed agency will be tasked to help with strategic planning, account management and creative development on a retainer contract.

The scope of work will include proposing through-the-line campaign strategy, market activation ideas and tactical promotion mechanics. These include digital marketing and social media strategy via HPB’s owned and paid social media channels to increase online presence and engagement.

Aside from developing suitable themes, taglines and copy where appropriate, the appointed agency is expected to provide proof reading for all non-English creative work – in Chinese, Malay and Tamil – before submission to HPB. The contract commences tentatively on February 2016 until 31 March 2017 with an option to extend for up to two years, renewable on a yearly basis. 

In August, HPB appointed seven agencies following a creative pitch that was called for in April. The selected agencies were: DDB Worldwide, Xod Box, Eitan, Tilt, Eightitude, The Idea Laboratory and The Barnett Group.

Marketing has reached out to HPB to clarify how the duties will differ for this round of pitching. The government agency also called for a media pitch earlier this month.

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