HP Enterprise picks Publicis Worldwide as lead marketing agency

International information technology giant Hewlett Packard Enterprise (HPE) has moved the majority of its business from Omnicom to Publicis following a review.Publicis Worldwide has been appointed as the brand’s lead marketing agency. Publicis Groupe agencies DigitasLBi and Optimedia were also named to the brand's roster and together will serve as the brand's strategic marketing partners. Razorfish will continue leading HPE's website efforts.In a statement, the company said the decision will not impact the relationships that HPE has with Omnicom agencies Ketchum, Siegel + Gale, Interbrand and GMR."HPE competes in challenging and transformative markets," said Henry Gomez, executive VP and CMO, Hewlett Packard Enterprise."We needed enhanced capabilities, particularly in digital marketing, and after a search felt that Publicis had the best set of assets across the board. We are looking forward to this journey ahead."