How local content channel Clicknetwork drew a million subscribers on YouTube

Online content channel Clicknetwork has reached one million subscribers on YouTube. This makes them the first channel in Singapore to hit one million subscribers – earning them the iconic YouTube Gold  Play Button from  the platform’s Creator Rewards program.The channel is known for various lifestyle web series which span from topics such as beauty tips to food recommendations, life hacks to shopping tips and lifestyle trends. These topics are segmented into different shows helmed by online personalities such as veteran blogger Xiaxue, as well as entertainers such as Don Richmond, Oon Shu An and Rozz Lee.The channel also features lifestyle influencers such as Jemma Wei, Rosalind Pho, and Rebecca Tan. FLY Entertainment founder Irene Ang also hosts a food series for the channel.“When I started the channel in 2011, I never would have imagined producing over 1,000 videos and reaching a million subscribers. YouTube offers me a platform to open up a whole new world of entertainment for viewers, and we can’t wait to continue making more videos to entertain our subscribers,” Gillian Tan, founder of Clicknetwork, said.In a conversation with Marketing on the company’s growth strategy, Tan explained that in the beginning, the main focus was on creating fun videos that people would enjoy. However, as time went by, the channel looked to creating video content that brands would want to be associated with in order to be sustainable. This influenced the kind of shows it did as well as the style of content. She said:We needed our videos to have an edge so people would watch, but at the same time not be too edgy that advertisers would shy away from."We’re a business after all, so we couldn’t continue doing this without support from advertisers,” Tan said.When asked on how Clicknetwork managed to find its niche with the Singaporean audience, Tan attributed this to the hosts on the channel and their distinct personalities. Meanwhile, she ensured to stay consistent in terms of content with a focus on being authentic. She also credits the channel’s success to the many “open-minded and progressive clients” it had worked with over the years.“I’m so thankful they took a chance on us when this kind of online video marketing was still very much unchartered territory. There’re many brands that we’ve developed close relationships with after so many years, so there is a good amount of trust that goes both ways,” Tan explained.In a press statement announcing Clicknetwork’s milestone, Joanna Flint, country director of Google Singapore said that YouTube has always been an open video platform that celebrates originality, creativity and innovation.“We hope their success will encourage more Singaporean brands and creators to showcase their creativity on YouTube to reach more than a billion people watching a billion hours of YouTube every day,” Flint added.https://www.youtube.com/watch?v=KVl8-q63Orw