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Hotmob wins LINE Free Coins account

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Japanese instant messaging application LINE has appointed mobile ad network Hotmob to be the first reseller of LINE's virtual cash system Free Coins in Hong Kong. LINE Free Coins is a tool that helps app developers and publishers to promote their apps on the LINE Android platform. Users will earn Free Coins after downloading apps, and can use the Coins to redeem LINE stickers and themes.Through promoting on LINE Free Coins, advertisers are able to reach Android user base and to drive a massive number of app downloads or even having their video ads watched.“Our partnership with LINE will definitely open up new opportunities for app developers and publishers to promote their app," said Johnny Wong, CEO of Hotmob."Hotmob is dedicated to look for multidimensional advertising solutions to help our advertisers to achieve the best ROI on their promotional campaign."

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