Hoover picks Zeno as PR AOR in China

Zeno Group China has been appointed the communications and lead agency of record for the US-Based floor care manufacturer Hoover, owned by Techtronic Industries.Zeno will work closely with the Hoover team in crafting the communications strategy and lead the overall execution of PR and integration of the other agencies into Hoover’s marketing plans.Lawrence Chu, director of sales and marketing, Asia Pacific and Japan at Techtronic Industries, said: “With the fast pace of the China market and smartness of Chinese consumers, communications needs to empower greater integration across marketing channels to have greater value, and Zeno has demonstrated a true understanding of this.”Daryl Ho, managing director, Zeno China, added: “It’s always a challenge launching a brand in China because it is increasingly 'multi-plex' and consumers are way smarter than we give them credit for. So we must go beyond just having a strategy. The need for the convergence of channels that communications must take to bring the brand experience alive."