Social media management platform Hootsuite has appointed Penny Wilson (pictured)Â as its new chief marketing officer.
Wilson will lead Hootsuiteâ€™s global marketing organisation and help drive the growth of its customer base of more than ten million users. She will be based at the companyâ€™s headquarters in Vancouver.
Wilson has more than 30 years of experience as a senior marketing and operations executive at large enterprise technology companies. She served as CMO for Juniper Networks where her focus on developing the companyâ€™s cross portfolio solutions, establishing clear customer value and ensuring a consistent global brand helped transform Juniperâ€™s market strategy from technology-driven into customer-driven.
Wilson also served as CMO at Macromedia where she led the companyâ€™s worldwide marketing efforts up to and through Macromediaâ€™s successful US$3.4 billion acquisition by Adobe Systems.
â€śHootsuite is an innovative company with a remarkable brand and customer base. Iâ€™m excited to join such an energetic team with a great track record, and look forward to helping Hootsuite continue to revolutionize the way businesses communicate using social media,â€ť Wilson said.
â€śWe are pleased to have Wilson join the Hootsuite team and lead our global marketing organization. Hootsuite has a unique history of amazing marketing and brand campaigns and weâ€™re excited to have Wilson share her enterprise experience and help propel us to the next level,â€ť Ryan Holmes, CEO of Hootsuite, said.