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Hootsuite launches new Youtube, Facebook, Twitter, Instagram video Integrations

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A platform for managing social media Hootsuite, has announced video integrations with YouTube, Facebook, Twitter, and Instagram.The offering aims to help brands manage their videos from a single platform, reducing complexity and increasing reach across social channels to improve engagement with customers.According to a new online survey conducted by Hootsuite, among 400 U.S. and UK adults age 18 or older, 58% of respondents are more likely to watch a video if it has been shared by friends or family on a social network. And videos need to be memorable; humorous videos excel over instructional, product, or celebrity-endorsed videos. In fact, 62 percent of respondents are more likely to share a brand’s video on social networks if it’s funny.“Our new video integrations with YouTube, Facebook, Twitter, and Instagram underscores how crucial video is to organisations as they evolve their digital transformation strategies. These integrations will better support our clients who are investing in video for broad appeal, promotion and education to really engage and grow their audience,” Ryan Holmes, CEO of Hootsuite said. In the ever-changing digital landscape, video has shifted from a nice-to-have tool for marketers to an integral communication channel for businesses. For example:In 2015, Facebook more than doubled its daily video views to 8 billion*  YouTube has more than 1 billion users, almost one-third of all people on the Internet**Tweets containing video garner more than twice as many Retweets as those without video*** The time users spend watching videos on Instagram has soared 40 percent in the past 6 months****According to eMarketer, US adult users now consume a total of 76 minutes of online video every day  From the Hootsuite platform, users can approve, schedule, and publish videos across social networks. The video integrations also allow users to monitor comments and collaborate securely as a team to manage multiple accounts so that they can respond faster to customers inquires.With the YouTube integration, Hootsuite provides a more efficient way for organisations to fully manage both owned and unowned channels - from content discovery to campaign execution to insights through analytics apps in the Hootsuite App Directory. Directly from Hootsuite, users will be able to:Multiply a video’s impact by sharing it across multiple social networksGrow an audience by scheduling and publishing videos at the best timeRespond faster to fans and followers by monitoring comments, with the ability to approve, delete and mark as spamMonitor competitors, industry trends and uncover compelling videos worth sharing Reduce the complexity of video management by sharing access to YouTube channels across departments and teamsWork seamlessly in managing videos from the office or on the go with the Hootsuite iPhone, iPad and Android apps*Source: TechCrunch**Source: YouTube***Source: Twitter****Source: Instagram 

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