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Hong Kong salary guide for marketing and sales industry Q3 2017

There has been very noticeable upswing in Hong Kong’s sales and marketing job market in Q2 2017, in terms of employers with open headcounts and the number of professionals who were actively seeking new positions, according to a new report by Ambition.

Increased hiring activity
In terms of marketing and sales job market movement, there has been an increase in hiring activity within marketing and communication agencies, hospitality, financial services, FMCG, beauty and cosmetics, as well as mass retail industries.

Many of the vacancies were across digital, social media and e-commerce. While some of these were replacement headcounts, many were newly created roles in anticipation of improved market conditions.

Take a look at the salary report across different sectors for Q3 2017, which outlines average marketing and sales salaries in Hong Kong 2017.

Banking & financial services

Job title Years of experience Annual salary range (HK$)
Marketing
Marketing Director 15+ 1.4M–2M+
VP, Marketing 12+ 780K–1.3M
AVP / Manager Marketing 6–10 540K–720K
Associate / Assistant Marketing Manager 3–5 240K–480K
Head of Corporate Communications / Affairs 15+ 1.3M–1.8M+
VP, Corporate Communications / Affairs 12+ 720K–1.2M
AVP / Manager Corporate Communications / Affairs 6–10 480K –720K
Associate / Assistant Corporate Communications Manager 3–5 240K–480K
Head of Events 15+ 1.1M–1.5M+
VP Events 12+ 660K–1M
AVP / Manager Events 6–10 480K–600K
Event Specialist 3–5 240K–420K
VP Media Relations 6–10 720K–1.3M
Head of Market Research / Business Intelligence 15+ 1.2M–1.7M+
Market Research / Business Intelligence Manager 6–10 600K–900K

Retail

Head of Marketing 15+ 1M–1.5M
Marketing Manager 10+ 650K–910K
Assistant Marketing Manager 5–8 360K–480K
Marketing Executive 1–3 144K–240K
Senior Brand Manager 6–10+ 650K–910K
Brand Manager 4–6 420K–540K
PR Manager 5–8 360K–650K
Assistant PR Manager 3–5 300K–364K
Merchandising / Buyer Manager 8+ 585K–910K
Digital Marketing Director 10–15 1M–1.5M
Digital Marketing Manager 6+ 480K–720K
CRM Director 10–15 910K–1.5M
CRM Manager 8+ 650K–910K
Retail Operations Manager 8+ 650K–910K
Assistant Retail Operations Manager 6–8 480K–600K
Area Manager 5+ 420K–520K
Store Manager 3+ 240K–360K

FMCG

General Manager 15+ 1.5M+
Sales Director 12+ 840K–1.3M
Sales Manager 8+ 540K–720K
Key Account Manager 6–8 390K–520K
Assistant Key Account Manager 3–5 260K–360K
Marketing Director 15+ 840K–1.3M
Marketing Manager 10+ 650K–910K
Assistant Marketing Manager 6–8 390K–520K
Senior Brand Manager 7–10 520K–780K
Brand Manager 5–8 360K–520K
Assistant Brand Manager 3–5 300K–360K
Category Manager 5–8 360K –480K
Assistant Category Manager 3–5 240K–360K
Product Manager 5–8 360K–480K
Assistant Product Manager 3–5 300K–360K
Trade Marketing Manager 5–8 360K–520K
Assistant Trade Marketing Manager 3–5 300K–360K

PR agency

Managing Director 20+ 1.5M+
Director / Group Account Director 15+ 1M–1.5M
Account Director 8–10 550K–780K
Account Manager 5+ 360K–480K

Ad agency

Group Managing Director 20+ 1.5M–2M+
Managing Director 15+ 1.2M–1.5M
Business Director 12+ 960K–1.2M
Client Services Director 12+ 960K–1.2M
Strategic Planning Director 12+ 850K–1.2M
Group Account Director 10+ 720K–850K
Account Director 8–10 480K–720K
Account Manager 5+ 300K–420K

IT/Telecommunications

Managing Director 15+ 2.5M+
Head of Sales 15+ 1.8M–2.2M
Sales/Business Development Director 10–15+ 1.3M–1.6M
Sales Manager 6–8+ 540K–800K+
Account Manager 3–5 400K–600K
Head of Marketing 15+ 1.2M–1.6M
Marketing Director 10–15 800K–1.2M
Marketing Manager 8+ 500K–720K
Assistant Marketing Manager 6+ 350K–500K
Channel Manager 4–6 500K–800K
Product Manager 3–5 400K–600K
Social Media Manager 5–8 520K–650K
Sales Operations Manager 8–10 325K–400K

Property & real estate

Head of Leasing 15+ 1.2M+
Senior Leasing Manager 12–15 800K–1.2M
Leasing Manager 8–10 600K–800K
Assistant Leasing Manager 6–8 420K–600K
Senior Leasing Officer 3–5 300K–420K
Head of Marketing / Communications 15+ 1.2M+
Marketing / Communications Director 12–15 900K–1.1M
Senior Marketing / Communications Manager 10–12 720K–900K
Marketing / Communications Manager 8–10 480K–720K
Assistant Marketing / Communications Manager 6–8 360K–420K
Senior Marketing / Communications Officer 3–5 300K–360K

Media/Entertainment

Chief Editor 15+ 900K–1.3M
Marketing Director 15+ 1M–1.2M
Director, Sales 15+ 1M–1.5M
Director, Distribution 12+ 1M–1.2M
Associate, Media Sales 10+ 720K–1M
Associate Director, Distribution 10+ 720K–1M
Manager, Sales 8+ 480K–720K
Marketing Manager 5–10 420K–720K
Distribution Manager 6–8 420K–650K
Programming Manager 5–8 300K–540K
Sales Executive 3–5 300K–480K
Marketing Executive 3–5 240K–360K

Professional services

Marketing Director 15+ 1M–1.5M
Marketing Manager 6–8+ 480K–780K
Corporate Communications Manager 5–8 480K–720K
Business Development Director 15+ 1.2M–1.6M
Business Development Manager 6–8+ 600K–960K
Business Development / Marketing Executive 3–5 300K–600K
PR Manager 6–8+ 480K–720K

Industrial & manufacturing

General Manager 15+ 1.3M–1.8M
Sales / Business Development Director 10–15 800K–1.3M
Business Development Manager 8–10 650K–800K
Sales Manager 6–8 480K–660K
Sales Executive / Sales Engineer 3–5 240K–360K
Marketing / Communications Director 10–15 800K–1.3M
Product Marketing Manager 8–10 650K–800K
Product Marketing Engineer 3–5 240K–360K
Marketing Manager 6–8 500K–800K
Marketing Executive 3–5 250K–420K
Retail
Head of Marketing 15+ 1M–1.5M
Marketing Manager 10+ 650K–910K
Assistant Marketing Manager 5–8 360K–480K
Marketing Executive 1–3 144K–240K
Senior Brand Manager 6–10+ 650K–910K
Brand Manager 4–6 420K–540K
PR Manager 5–8 360K–650K
Assistant PR Manager 3–5 300K–364K
Merchandising / Buyer Manager 8+ 585K–910K
Digital Marketing Director 10–15 1M–1.5M
Digital Marketing Manager 6+ 480K–720K
CRM Director 10–15 910K–1.5M
CRM Manager 8+ 650K–910K
Retail Operations Manager 8+ 650K–910K
Assistant Retail Operations Manager 6–8 480K–600K
Area Manager 5+ 420K–520K
Store Manager 3+ 240K–360K

Domestic and technology shifts in retail

The retail sector has been going through a period of transformation. With the sharp decrease in mainland tourists visiting Hong Kong over the last few years, retailers have been shifting their strategies to focus more on domestic consumers. There has been an apparent change in marketing, branding and communication strategies, with an aim to drive higher engagement among the local clientele. Ambition said it saw an increase in demand for frontline retail staff to strengthen sales and revenue generation.

Technology has also been positively impacting the retail sector, especially with the development of omnichannel retailing, creating synergy between physical and online stores. This phenomenon has created a strong demand for professionals with experience in digital and e-commerce.

The luxury sector, however, remained cautious on their resourcing strategy, especially in talent acquisition. In the FMCG sector, Ambition noted that an increase in recruitment activity across key account management, trade marketing and regional business development.

Hiring processes will lengthen in Q3 2017

Due to school holidays and vacations, Ambition said interview processes will take longer than usual. The recruitment firm advised job seekers to carefully weigh opportunities and offers, as hiring decisions will take slightly longer to make. When it comes to job search, patience will be key in the upcoming summer months.

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