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Hong Kong salary guide for marketing and sales industry Q3 2017

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There has been very noticeable upswing in Hong Kong's sales and marketing job market in Q2 2017, in terms of employers with open headcounts and the number of professionals who were actively seeking new positions, according to a new report by Ambition.Increased hiring activityIn terms of marketing and sales job market movement, there has been an increase in hiring activity within marketing and communication agencies, hospitality, financial services, FMCG, beauty and cosmetics, as well as mass retail industries.Many of the vacancies were across digital, social media and e-commerce. While some of these were replacement headcounts, many were newly created roles in anticipation of improved market conditions.Take a look at the salary report across different sectors for Q3 2017, which outlines average marketing and sales salaries in Hong Kong 2017.Banking & financial servicesJob titleYears of experienceAnnual salary range (HK$)MarketingMarketing Director15+1.4M–2M+VP, Marketing12+780K–1.3MAVP / Manager Marketing6–10540K–720KAssociate / Assistant Marketing Manager3–5240K–480KHead of Corporate Communications / Affairs15+1.3M–1.8M+VP, Corporate Communications / Affairs12+720K–1.2MAVP / Manager Corporate Communications / Affairs6–10480K –720KAssociate / Assistant Corporate Communications Manager3–5240K–480KHead of Events15+1.1M–1.5M+VP Events12+660K–1MAVP / Manager Events6–10480K–600KEvent Specialist3–5240K–420KVP Media Relations6–10720K–1.3MHead of Market Research / Business Intelligence15+1.2M–1.7M+Market Research / Business Intelligence Manager6–10600K–900KRetailHead of Marketing15+1M–1.5MMarketing Manager10+650K–910KAssistant Marketing Manager5–8360K–480KMarketing Executive1–3144K–240KSenior Brand Manager6–10+650K–910KBrand Manager4–6420K–540KPR Manager5–8360K–650KAssistant PR Manager3–5300K–364KMerchandising / Buyer Manager8+585K–910KDigital Marketing Director10–151M–1.5MDigital Marketing Manager6+480K–720KCRM Director10–15910K–1.5MCRM Manager8+650K–910KRetail Operations Manager8+650K–910KAssistant Retail Operations Manager6–8480K–600KArea Manager5+420K–520KStore Manager3+240K–360KFMCGGeneral Manager15+1.5M+Sales Director12+840K–1.3MSales Manager8+540K–720KKey Account Manager6–8390K–520KAssistant Key Account Manager3–5260K–360KMarketing Director15+840K–1.3MMarketing Manager10+650K–910KAssistant Marketing Manager6–8390K–520KSenior Brand Manager7–10520K–780KBrand Manager5–8360K–520KAssistant Brand Manager3–5300K–360KCategory Manager5–8360K –480KAssistant Category Manager3–5240K–360KProduct Manager5–8360K–480KAssistant Product Manager3–5300K–360KTrade Marketing Manager5–8360K–520KAssistant Trade Marketing Manager3–5300K–360KPR agencyManaging Director20+1.5M+Director / Group Account Director15+1M–1.5MAccount Director8–10550K–780KAccount Manager5+360K–480KAd agencyGroup Managing Director20+1.5M–2M+Managing Director15+1.2M–1.5MBusiness Director12+960K–1.2MClient Services Director12+960K–1.2MStrategic Planning Director12+850K–1.2MGroup Account Director10+720K–850KAccount Director8–10480K–720KAccount Manager5+300K–420KIT/TelecommunicationsManaging Director15+2.5M+Head of Sales15+1.8M–2.2MSales/Business Development Director10–15+1.3M–1.6MSales Manager6–8+540K–800K+Account Manager3–5400K–600KHead of Marketing15+1.2M–1.6MMarketing Director10–15800K–1.2MMarketing Manager8+500K–720KAssistant Marketing Manager6+350K–500KChannel Manager4–6500K–800KProduct Manager3–5400K–600KSocial Media Manager5–8520K–650KSales Operations Manager8–10325K–400KProperty & real estateHead of Leasing15+1.2M+Senior Leasing Manager12–15800K–1.2MLeasing Manager8–10600K–800KAssistant Leasing Manager6–8420K–600KSenior Leasing Officer3–5300K–420KHead of Marketing / Communications15+1.2M+Marketing / Communications Director12–15900K–1.1MSenior Marketing / Communications Manager10–12720K–900KMarketing / Communications Manager8–10480K–720KAssistant Marketing / Communications Manager6–8360K–420KSenior Marketing / Communications Officer3–5300K–360KMedia/EntertainmentChief Editor15+900K–1.3MMarketing Director15+1M–1.2MDirector, Sales15+1M–1.5MDirector, Distribution12+1M–1.2MAssociate, Media Sales10+720K–1MAssociate Director, Distribution10+720K–1MManager, Sales8+480K–720KMarketing Manager5–10420K–720KDistribution Manager6–8420K–650KProgramming Manager5–8300K–540KSales Executive3–5300K–480KMarketing Executive3–5240K–360KProfessional servicesMarketing Director15+1M–1.5MMarketing Manager6–8+480K–780KCorporate Communications Manager5–8480K–720KBusiness Development Director15+1.2M–1.6MBusiness Development Manager6–8+600K–960KBusiness Development / Marketing Executive3–5300K–600KPR Manager6–8+480K–720KIndustrial & manufacturingGeneral Manager15+1.3M–1.8MSales / Business Development Director10–15800K–1.3MBusiness Development Manager8–10650K–800KSales Manager6–8480K–660KSales Executive / Sales Engineer3–5240K–360KMarketing / Communications Director10–15800K–1.3MProduct Marketing Manager8–10650K–800KProduct Marketing Engineer3–5240K–360KMarketing Manager6–8500K–800KMarketing Executive3–5250K–420KRetailHead of Marketing15+1M–1.5MMarketing Manager10+650K–910KAssistant Marketing Manager5–8360K–480KMarketing Executive1–3144K–240KSenior Brand Manager6–10+650K–910KBrand Manager4–6420K–540KPR Manager5–8360K–650KAssistant PR Manager3–5300K–364KMerchandising / Buyer Manager8+585K–910KDigital Marketing Director10–151M–1.5MDigital Marketing Manager6+480K–720KCRM Director10–15910K–1.5MCRM Manager8+650K–910KRetail Operations Manager8+650K–910KAssistant Retail Operations Manager6–8480K–600KArea Manager5+420K–520KStore Manager3+240K–360KDomestic and technology shifts in retailThe retail sector has been going through a period of transformation. With the sharp decrease in mainland tourists visiting Hong Kong over the last few years, retailers have been shifting their strategies to focus more on domestic consumers. There has been an apparent change in marketing, branding and communication strategies, with an aim to drive higher engagement among the local clientele. Ambition said it saw an increase in demand for frontline retail staff to strengthen sales and revenue generation.Technology has also been positively impacting the retail sector, especially with the development of omnichannel retailing, creating synergy between physical and online stores. This phenomenon has created a strong demand for professionals with experience in digital and e-commerce.The luxury sector, however, remained cautious on their resourcing strategy, especially in talent acquisition. In the FMCG sector, Ambition noted that an increase in recruitment activity across key account management, trade marketing and regional business development.Hiring processes will lengthen in Q3 2017Due to school holidays and vacations, Ambition said interview processes will take longer than usual. The recruitment firm advised job seekers to carefully weigh opportunities and offers, as hiring decisions will take slightly longer to make. When it comes to job search, patience will be key in the upcoming summer months.

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