Sino Groupâ€™s Hong Kong Gold Coast Hotel has launched â€śB.Duck Summer Holidayâ€ť campaign, targeting family customers, to boost sales this summer.Â
As part of the campaign, the hotel offers “B.Duck seaside vacation room package” which includes fully decorated B.Duck themed hotel rooms, aÂ B.Duck-themed water park with water inflatable games, B.Duck displays set up at different spots, as well as passport holder and cake making workshops. Customers can also bring home an exclusive B.Duck carry-on travel bag.
Gold Coast Piazza and Yacht club will also collaborated to launch â€śB.Duck sea schoolâ€ť, where children can go aboard a 58 feet yacht and learn rope knot technique and compass.Â
Robert Kaiwai, Hong Kong Gold Coastâ€™s general manager, said, “Hong Kong Gold Coast invested HK$3 million on the campaign. It is expected that the campaign will rise hotel occupancy rate to 90%, and encourage 6% to 8% year-on-year growth of rooms and hospitality sales.”
The average occupancy rate of the Hong Kong Gold Coast Hotel is 85%, where the main sources of customers are local family and tourist from Mainland China, Japan and Korea. The hotel has arranged 25 B.Duck themed rooms for this summer promotion. Besides, the hotel has 10 kid-themed rooms in 8 different styles, which are very popular among family customers.
Kaiwai said, “There is a increasing trend of parents organising family activities with several other families together, so the hotel is considering to renovate more children rooms for accommodating two families.”