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Hong Kong continues to be the world’s most connected population

Hong Kong maintains its status as the world’s most connected population again in 2016, according to GfK’s latest Connected Consumer Index study.

Looking at the ranking for the last two years, Hong Kong and North America (USA, Canada and Mexico) hold steady as having the world’s top two most highly connected populations.

However, people in the United Arab Emirates are fast closing in on that lead, jumping from eighth place in 2015 to a forecasted third place this year. Similarly, Switzerland has overtaken Denmark and Sweden to move up from tenth place last year to a forecasted eighth place this year.

 Top 10 most connected populations in the world
2015 ranking 2016 ranking Index score 2015 Index score 2016
1 1 Hong Kong 1,430 1,486
2 2 North America 952 1,062
8 3 UAE 829 995
3 4 Norway 939 988
4 5 Germany 873 940
6 6 Saudi Arabia 836 935
5 7 Great Britain 856 916
10 8 Switzerland 801 914
7 9 Denmark 835 906
9 10 Sweden 807 875

In the Asia Pacific region, Singapore and Australia trailing at second and third place while 13th and 17th respectively on a global level.

Except for Vietnam which managed to climb two spots—from 61 last year to 59 this year, all other markets either maintained or fell in ranking. Most significantly, Japan descended by 10 spots to 30th ranking globally; falling below Taiwan this year. South Korea also dropped to 38 from 31.

Top 10 most connected populations in APAC
2015 ranking 2016 ranking Index score 2015 Index score 2016
1 1 Hong Kong 1,430 1,486
11 13 Singapore 766 801
17 17 Australia 694 741
25 26 New Zealand 559 650
23 28 Taiwan 568 620
20 30 Japan 598 599
31 38 South Korea 508 506
43 45 Malaysia 388 426
52 52 Thailand 248 311
61 59 Vietnam 168 230

“As for the developed markets such as Hong Kong and Singapore, the growth drivers have already moved to the next wave of consumer connectivity—wearables are now the ‘in-thing’, together with connected cars and both these are providing new consumer benefits. Smart home technology is an equally significant opportunity, but expected to be slower and steadier in terms of the consumer adoption curve,” said Stanley Kee, managing director for Southeast Asia at GfK.

The index is a ranking of 78 countries and eight world regions that shows which countries have the world’s most connected consumers, both overall and in detail across each of 11 different device types (smartphone, tablet, mobile PC, desktop PC, wearables, smart TV, TV set-top box, video game console, e-reader, connected car and smart home), together with trends over the last five years.

The index base starts at 100 points.

Kee concluded: “As technology continues to evolve and mature at their own pace in individual markets, we are increasingly seeing that local country drivers are having a relatively bigger impact on growth, as opposed to global or regional trends – with consumers connecting in ever bigger numbers and different ways.”

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