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Hong Kong continues to be the world’s most connected population

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Hong Kong maintains its status as the world’s most connected population again in 2016, according to GfK's latest Connected Consumer Index study.Looking at the ranking for the last two years, Hong Kong and North America (USA, Canada and Mexico) hold steady as having the world’s top two most highly connected populations.However, people in the United Arab Emirates are fast closing in on that lead, jumping from eighth place in 2015 to a forecasted third place this year. Similarly, Switzerland has overtaken Denmark and Sweden to move up from tenth place last year to a forecasted eighth place this year. Top 10 most connected populations in the world2015 ranking2016 rankingIndex score 2015Index score 201611Hong Kong1,4301,48622North America9521,06283UAE82999534Norway93998845Germany87394066Saudi Arabia83693557Great Britain856916108Switzerland80191479Denmark835906910Sweden807875In the Asia Pacific region, Singapore and Australia trailing at second and third place while 13th and 17th respectively on a global level.Except for Vietnam which managed to climb two spots—from 61 last year to 59 this year, all other markets either maintained or fell in ranking. Most significantly, Japan descended by 10 spots to 30th ranking globally; falling below Taiwan this year. South Korea also dropped to 38 from 31.Top 10 most connected populations in APAC2015 ranking2016 rankingIndex score 2015Index score 201611Hong Kong1,4301,4861113Singapore7668011717Australia6947412526New Zealand5596502328Taiwan5686202030Japan5985993138South Korea5085064345Malaysia3884265252Thailand2483116159Vietnam168230“As for the developed markets such as Hong Kong and Singapore, the growth drivers have already moved to the next wave of consumer connectivity—wearables are now the ‘in-thing’, together with connected cars and both these are providing new consumer benefits. Smart home technology is an equally significant opportunity, but expected to be slower and steadier in terms of the consumer adoption curve,” said Stanley Kee, managing director for Southeast Asia at GfK.The index is a ranking of 78 countries and eight world regions that shows which countries have the world’s most connected consumers, both overall and in detail across each of 11 different device types (smartphone, tablet, mobile PC, desktop PC, wearables, smart TV, TV set-top box, video game console, e-reader, connected car and smart home), together with trends over the last five years.The index base starts at 100 points.Kee concluded: “As technology continues to evolve and mature at their own pace in individual markets, we are increasingly seeing that local country drivers are having a relatively bigger impact on growth, as opposed to global or regional trends – with consumers connecting in ever bigger numbers and different ways.”

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