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Honestbee gets busy in Malaysia

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Singapore based online grocery concierge and delivery service, Honestbee has made its way into the Malaysian market. Launched in 2015 in Singapore, Honestbee has expanded quickly across major cities across Asia, including Kuala Lumpur, Malaysia.The platform currently partners with more than 10 outlets. These include: anchor partner Ben’s Independent Grocer (B.I.G.); as well as specialty stores such as Shojikiya, Fareastflora.com, Cat and The Fiddle, Southern Rock Seafood, Castania Nut Boutique Vom Fass, The Blue Cow Butcher, La Juiceria, Wondermilk, Wine Connection, Cookie Box, GNC, Real Food and Chai Huat Hin and farm to table grocer Jezripe.“I am excited to announce our official entry into the Malaysian market. Over the past few months, our trial operations were met with positive response from both customers and partners,” Joel Sng, co-founder and CEO, Honestbee said.“Our fast-paced lifestyles have necessitated the need for a fresh platform that offers the ease and convenience of shopping from multiple outlets. This makes daily life easier so they can spend time on what is more important, and also go about their routines with less hassles,” added Pauline Png, CMO, Honestbee.“Partnering with these brands, we help brick and mortar grocers expand their reach without having to invest in infrastructure building, while they focus on their core business. We add value to traditional supermarkets, boutique stores and farm to table outlets. This helps them to move from offline to online seamlessly,” Marianne Chuo, country manager, Honestbee said.  

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