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Honda Australia launches new action-packed campaign

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Honda Australia has launched a new campaign as it enters the competitive compact SUV category with its new range of HR-V.With the help of Leo Burnett Melbourne, Honda has created an action-packed TVC. The TVC is part of an integrated campaign that includes cinema, outdoor, direct, online, social and dealer communications.Directed by Goodoil’s Nathan Price, the TVC takes place within the lucid dream of the main character ‘Brian’. When an imposing force attempts to wake him, Brian uses the HR-V to make a getaway and keep on dreaming.Take a look:http://youtu.be/DifVAWeftzQHonda Australia director Stephen Collins said: “This is our biggest launch this year. The all-new HR-V represents Honda at its best, and we wanted the campaign to reflect that spirit.”Leo Burnett Melbourne, executive creative director, Jason Williams said: “At the core of the Honda brand is ‘the power of dreams’ and we have brought that to life for the launch of the all-new HR-V.”Creative Credits:Client: HondaDirector, Honda Australia: Stephen CollinsGeneral Manager - Communications & Customer: Jason MillerBrand Communications Manager: Melissa AltarelliBrand Communications Specialist: Sarah TollidayAgency: Leo Burnett MelbourneECD: Jason WilliamsCreatives: Joe Hill / Garret FitzgeraldSenior Agency Producer: Cinnamon DarvallGroup Account Director: Chris IvanovSenior Account Director: Jaime MorganDirector of Integrated Strategy: Ilona JanashviliStrategy Planner: Emily GouldProduction: Goodoil FilmsDirector: Nathan PriceExecutive Producer: Juliet BishopProducer: Claris HarveyDOP: Ginny LoaneProduction Designer: Guy TreadgoldCasting: Mullinars (AUS) / Amanda Rees (NZ)Editor: Jack Hutchings (The Butchery)VFX & Supervisor: Colin Renshaw (ALT VFX)VFX head of production: Kate Stenhouse (ALT VFX)Sound Engineer: Nat Joyce (Nylon)Sound Producer: Emma Hodge (Nylon) 

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