Hoffman Hong Kong hires general manager from Golin

The Hoffman Agency has appointed Marc Sparrow as general manager of its Hong Kong office.With 15 years of industry experience, Sparrow has worked on international communications campaigns for some of the world’s biggest technology companies alongside a range of start-ups and ambitious midsize firms.Prior to joining Hoffman, Marc Sparrow led Golin Hong Kong’s technology and business-to-business practice for four-and-a-half years.In the role, he will focus on strengthening the agency’s ability to deliver quality brand content that captures people’s attention and motivates them to act – with the ultimate goal of delivering commercial success for clients.Sparrow said: “There’s a big opportunity for specialist agencies with a solid grasp on how technology is reshaping industries. Hoffman’s tech heritage puts it in a great position to help clients of all shapes and sizes profit from such change – whether they’re Hong Kong start-ups, western firms looking to do business across Asia, or mainland Chinese companies seeking support for international expansion.”“We’re doubling down on the proposition that we deliver multiple-market campaigns for tech companies better than any other agency,” said Lou Hoffman, CEO of the Hoffman Agency. “Yes, Marc will lead our Hong Kong office, but by not worshipping individual office P&Ls we envision Marc impacting our business across the region and beyond.”Caroline Hsu, managing director for Asia Pacific, said: “I’m excited to bring Marc on board. With his marketing nous and the agency’s tech savvy, we’re well set to help Asian brands and startups in their quests to go global, and to help them solve real business problems.”This May this year, the PR firm appointed Caroline Hsu as managing director for Asia Pacific with oversight of Hoffman’s six offices across the region.