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H+K Strategies nabs new accounts

Communications consultancy firm Hill+Knowlton Strategies (H+K Strategies) has retained the Ital Auto and TungLok Group accounts while adding new business from L Capital Asia.

Singapore’s official Ferrari importer, Ital Auto has given public  relations counsel duties to H+K Strategies with the agency tasked to develop a marketing communications plan to heighten brand visibility and raise brand recall among Ferrari’s target audience.

Projects for Ferrari include the inaugural Singapore leg of the Ferrari Challenge Trofeo Pirelli to be held during the 2012 Formula1 Singtel Grand Prix. The single-brand championship will conclude its Asia Pacific series in Singapore this September.

Meanwhile, Chinese restaurant group TungLok Group has appointed H+K Strategies’ digital practice to undertake a digital communications outreach programme and provide public relations counsel.

The digital campaign will integrate different online platforms to enhance brand loyalty and position the TungLok Group and its restaurants, positioning it as a lifestyle brand.

Another win for H+K Strategie was a project from L Capital Asia, a third private equity fund sponsored by the LVMH Group which aims to provide growth equity to private companies.

H+K Strategie was appointed to provide strategic counsel and undertake media relations for the announcement of L Capital Asia’s acquisition of its only non-fashion, F&B brand, Jones the grocer, a premium Australian food brand.

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