To promote History Channel’s newest survival reality TV show Alone, GOVT Singapore created a regional campaign using the Oculus Rift as a medium to enhance the consumer brand experience.
Alone, The Oculus Rift Experience, debuted at Sunway Pyramid in Kuala Lumpur on the 13 and 14 June, and will make its way to Manila on the 20 and 21 June.
Hazel Yap, VP of marketing, A+E Networks Asia said that as a content provider, the History team wanted its audience to be moved beyond simply media consumption.
“Oculus provided us with the ability to interact and garner interest from our audience for our latest show offering,” said Yap.
Executive creative director, Aaron Koh, GOVT Singapore added that the team wanted to push across to audiences the notion of survival in the wild, alone.
“With our audience having to be passive consumers, how can we excite our consumers and bring across this feeling of despair, fear and loneliness beyond the TV set? We made use of Oculus in a non-gamification format and brought the jungle to the people. The consumer experience was enhanced through the blurring of reality and virtual reality,” Koh said.