Hill+Knowlton Strategies launches H+K EastWest

As more Chinese companies look beyond their own boarders for growth, Hill+Knowlton Strategies is looking to capture this growth.The PR firm has launched a dedicated business to supports Chinese companies looking to expand and invest in Europe and the Americas.Called H+K EastWest, the service will be hubbed out of H+K’s London, Washington, Ottawa and Beijing offices and will provide a full range of communications services for Chinese companies with existing or planned operations in Europe and the Americas.It aims to provide a gateway into the products and services that the larger H+K and WPP networks can offer to help clients succeed and maximise new opportunities.Services include market entry strategy, audience mapping and engagement, campaign development, messaging and storytelling, brand marketing and design, digital communications, government relations, media relations, channel strategy, reputation management, measurement and analysis and senior counsel.“China has ambitious plans to move from ‘Made in China’ to ‘Created in China’”, said Ye Yu, H+K executive vice president APAC and China Chairman.“As part of that plan, we are now witnessing the second phase of Chinese companies’ outbound investment strategies, as they move from a resource acquisition play to a focus on moving up the value chain. Chinese firms are recognising that an integrated approach to marketing and content solutions is key to those efforts.”