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HP and Alpha 245 win big at Marketing Events Awards

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An elite panel of judges awarded Hewlett-Packard Asia Pacific and Alpha 245 the coveted titles of Event Marketer of the Year 2013 Brand and Agency respectively at Marketing Events magazine’s the Marketing Events Awards 2013.Held at Gardens by the Bay, Singapore, the Awards saw some 300 guests with over 72 brands and agencies winning in 24 categories.Hewlett-Packard Asia Pacific, the overall brand winner took home four Gold (for Best Event Production, Event Ambiance (B2B) and Digital Integration (B2B) and and Event for the Press/Media), two Silver (Best B2B Event and Digital Integration (B2B)) and two Bronze (Best B2B Event and Event Ambiance (B2B)) awards.On the agency front, Alpha 245 narrowly edged out Launch Group to claim the overall title with three Gold (Best Multi-Channel Campaign, Use of Social Media and Use of Malls/Shopping Centres), two Silver (Best Event Ambiance (Consumer) and Digital Integration (Consumer)) and one Bronze (Best Consumer Event) awards.Harbour City Estates’ “Rubber Duck @ Harbour City” campaign also displayed a strong performance at the awards after taking home two Gold (Best Event Ambiance (Consumer) and Consumer Event), two Silver (Best Use of Social Media and PR/Guerilla Marketing Stunt) and two Bronze (Best Event Production and Use of Malls/Shopping Centres) awards. AllRightsReserved, Brandtology, CMRS Digital Solutions, IPS & Muse and Mercury Digital Marketing Communications were the agencies involved in the campaign.Some of the agencies that took home multiple awards included amcasia!, Chung & Tang Communications Consultants, IDEO, GOODSTUPH, Mediacom Singapore and Ogilvy & Mather Philippines.Now in its second year, the Marketing Events Awards 2013 was sponsored by Insta-Printa and Claude Bernard and supported by partners such as Active Network, Auxilior Asia, Forever Young Group, Freeflow Productions, Heineken, Cornerstone Wine and Holiday Inn Singapore Orchard City Centre.Judging the entries were eleven client-side senior event marketers and industry experts.For the full list of winners, please click here.The video is up here as well:http://www.youtube.com/watch?v=UieiwzTg7YQ

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