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Here’s who won the Grand Prix award at SPH iink Awards 2017

Performance Motor’s Chinese campaign, “The 5 Elements”, took home the Grand Prix at this year’s SPH iink Awards. The campaign, which ran in Lianhe Zaobao, also won the Gold prize in the Print Single/Campaign – Chinese category.

DDB Group Singapore bagged the coveted Creative Agency of the Year award at this year’s SPH iink Awards.

The agency’s creatives were behind seven of this year’s winning entries, including the Gold winner for the Print Classified/Recruitment /Notice category, Republic of Singapore Air Force’s (RSAF) “We Are One Force” advertisement. DDB’s entry for Ministry of Communications and Information’s (MCI) retirement campaign, “What’s Your Plan?”, also won the Best Of prize in the Content Marketing category.

Close to 400 entries were submitted for this year’s awards, and the winners were announced tonight at the School of the Arts Singapore (SOTA).

The SPH iink Awards, now in its 13th year, is one of Singapore’s biggest advertising awards celebrating the best works from the advertising industry. This year, it harked back to its core of celebrating the best advertising work done locally by Singaporean and Singapore-based creatives with its theme, “Made in Singapore”.

Winning entries and finalists of each category were given points, with the entry that received the highest cumulative score awarded the Grand Prix. Similarly, the same points system was used to award the iink Creative Agency of the Year and the iink Media Agency of the Year.

Starcom Media Worldwide was declared this year’s Media Agency of the Year with six entries ranked as winners and finalists.

“The scale of the creativity displayed in this year’s winning entries across our print, digital, radio and outdoor platforms shows how impressive our locally made ads are. As a publisher, it is our honour to recognise talent such as these, and we hope to see their creativity continue to flourish and shine in the industry,” Elsie Chua, CMO of SPH, said.

Other winners include Grab Singapore’s “JustGrab Live Challenge”, which took home the gold in the Outdoor Media category, as well as the “Courts CNY Motion Ad” in the Mobile Marketing category.

The winner of this year’s Readers’ Choice Awards, which is determined by five rounds of voting by SPH readers, was also announced during the awards presentation.

The ‘Singapore Budget 2017’ advertisement by Deloitte Singapore received this year’s nod from the readers. This also won the gold prize in the A1 – Print Single – English category.

There were 12 main award categories this year, including two new additions, Content Marketing and Mobile Marketing. These were:

A1 – Print Single – English
A2 – Print Campaign – English
A3 – Print Single/Campaign – Chinese
A4 – Print Classifieds/Recruitment/Notice
A5 – Print Creative Media Buy
B – Digital
C – Mobile Marketing
D – Content Marketing
E1 – Radio Commercials
E2 – Radio Campaigns
F – Outdoor Media
G – Integrated Campaign

The winning advertisers for categories A1-A5 and G will each receive a full-page advertising space in either one of SPH’s flagship publications, The Straits Times and Lianhe Zaobao.

Advertisers who took home the Gold/Best Of awards in categories B, C, and D will be given $30,000 worth of media credits in their respective platforms. Winners in the Radio and Outdoor Media categories will receive $10,000 airtime and $30,000 digital airtime respectively.

Here is the full list of winners:

Category A1 – Print Single – English

GOLD
Title: Singapore Budget 2017
Client: Deloitte Singapore
Creative Agency: Deloitte Singapore Creative Team
Executive Creative Director: Josephine Yeo
Creative Director: Louise Toh
Art Director: Jeanette Juay
Copywriter: James Walton, Rohan Solapurkar, Chai Sook Peng
Media Agency: Republic Advertising Consultants
Credits: Hwi Lin CHAN (Account Manager)

SILVER
Title: SHARE as One Campaign
Client: National Council of Social Service – Community Chest
Creative Agency: Xodbox Pte Ltd
Executive Creative Director: Clinton Low
Creative Director: Lysandra Lewis
Art Director: Lysandra Lewis
Copywriter: Magain
Media Agency: Xodbox Media Pte Ltd
Credits: Danial Lee (Director) & Liu Liting (Account Manager)

BRONZE
Title: In Every Classroom, One Stands Out
Client: Busy Bees Singapore
Creative Agency: Busy Bees Singapore Creative Team
Executive Creative Director: June Rusdon
Creative Director: Andy Koh
Art Director: Levene Wong
Copywriter: Anusha Krishnamoorthy
Media Agency: Kaleido Pte Ltd
Credits: Tumiran Bini (Senior Client Service Manager)

FINALIST
Title: Paragon – Ascend to a New Age
Client: “SPH Retail Property Management Services Pte Ltd – Paragon”
Creative Agency: 3-Sixty Brand Communications
Executive Creative Director: –
Creative Director: David Khong
Art Director: Stanley Ho
Copywriter: Collin Kam
Media Agency: Paragon In-house
Credits madelineyeo@paragonsc.com.sg

FINALIST
Title:SHARE as One Campaign
Client: National Council of Social Service – Community Chest
Creative Agency: Xodbox Pte Ltd
Executive Creative Director: Clinton Low
Creative Director: Lysandra Lewis
Art Director: Lysandra Lewis
Copywriter: Magain
Media Agency: Xodbox Media Pte Ltd
Credits Danial Lee (Director) & Liu Liting (Account Manager)

Category A2 – Print Campaign – English

GOLD
Title: Look Beyond My Disability, See The True Me
Client: National Council of Social Service
Creative Agency: Wild Advertising & Marketing
Executive Creative Director: Ng Khee Jin
Creative Director: –
Art Director: Johnson Tay
Copywriter: Ng Khee Jin
Media Agency: MediaCom Singapore
Credits: Adeline Tan (Associate Director), Pearlyn Tseng & Cindy Tan from
NCSS

SILVER
Title: Tiong Bahru Insiders by Highline Residences
Client: Keppel Land Limited
Creative Agency: Kinetic Design & Advertising Pte Ltd
Executive Creative Director: –
Creative Director: Pann Lim, Gian Jonathan
Art Director: Astri Nursalim
Copywriter: Catherine Phua
Additional Credits: Ivanho Harlim (Photographer), Steve Ng (Account Manager)
Media Agency: OMD Singapore
Credits Melissa Tan (Media Manager), Brenda Teo (Senior Buying
Manager), Samantha Ng (Media Planner)

BRONZE
Title: SHARE as One Campaign
Client: National Council of Social Service – Community Chest
Creative Agency: Xodbox Pte Ltd
Executive Creative Director: Clinton Low
Creative Director: Lysandra Lewis
Art Director: Lysandra Lewis
Copywriter: Magain
Media Agency: Xodbox Media Pte Ltd
Credits: Danial Lee (Director) & Liu Liting (Account Manager)

FINALIST
Title: Public Transport Campaign
Client: Land Transport Authority
Creative Agency: Dentsu Singapore
Executive Creative Director: Andy Greenaway
Creative Director: Jatinder Sandhu
Art Director: Trevor Lim, Kwok Yan Yee
Copywriter: Yew Heong Low
Media agency: –

FINALIST
Title: Thermos – Fill Your Life With Goodness
Client: Thermos (Singapore) Pte Ltd
Creative Agency: XodBox Pte Ltd
Executive Creative Director: Clinton Low
Creative Director: Lysandra
Art Director: Portia
Copywriter: Magain
Media Agency: Xodbox Media Pte Ltd
Credits: Danial Lee (Director)

Category A3 – Print Single/Campaign – Chinese

GOLD
Title: The 5 Elements
Client: Performance Motors Ltd
Creative Agency: SPH CreativeLAB
Executive Creative Director: –
Creative Director: Tommy Lim
Art Director: Pearrine Yeoh
Copywriter: Zhu Yumei
Media Agency: PHD Media Singapore
Credits: Evon Lim (Associate Director)

SILVER
Title: Look Beyond My Disability, See The True Me
Client: National Council of Social Service
Creative Agency: Wild Advertising & Marketing
Executive Creative Director: Ng Khee Jin
Creative Director: –
Art Director: Johnson Tay
Copywriter: Ng Khee Jin
Media Agency: MediaCom Singapore
Credits: Adeline Tan (Associate Director), Pearlyn Tseng & Cindy Tan from
NCSS

BRONZE
Title: What’s Your Plan?
Client: Ministry of Communications and Information
Creative Agency: DDB Group Singapore
Executive Creative Director: Jeff Cheong
Creative Director: Benson Toh
Art Director: Eugene Yow
Copywriter: Boston Ho
Additional credits: Lam Wenjie (Art Director), Sebastian Chew (Art Director), Tytan
Chang (Copywriter)
Media Agency: Starcom Media Worldwide
Credits: Lydia Adlina (Senior Manager)

FINALIST
Title: National Council on Problem Gambling CNY 2017
Client: Ministry of Social and Family Development
Creative Agency: I M Communications Pte Ltd
Executive Creative Director: Randy Tan
Creative Director: Randy Tan
Art Director: Randy Tan
Copywriter: Randy Tan
Media Agency: I M Communications Pte Ltd

Credits: Cecilia Yap (Account Director), Chris Yap (Media Director),
Joanna Low (Media Manager)

FINALIST
Title: Yeo’s Asia Drink CNY Campaign
Client: YHS (Singapore) Pte Ltd
Creative Agency: SPH CreativeLAB
Executive Creative Director: –
Creative Director: Tommy Lim
Art Director: Pearrine Yeoh
Copywriter: Zhu Yumei
Media Agency: –
Credits: –

Category A4 – Print Classified/Recruitment/Notice

GOLD
Title: We are One Force
Client: Republic of Singapore Air Force
Creative Agency: DDB Group Singapore
Executive Creative Director: Neil Johnson
Creative Director: Pradeep D’Souza
Art Director: Malcolm Wee
Copywriter: Edwin Leong
Additional credits: Thomas Yang (Deputy Executive Creative Director & Head of Art
and Design), James Tan (Senior Account Director), Melvin Kuek
(Managing Director)
Media Agency: OMD Singapore
Credits: Galvyn Liu (Associate Director)

SILVER
Title: Leading Defence Innovation
Client: MINDEF Scholarship Centre
Creative Agency: Mandate Communications (S) Pte Ltd
Creative Director: Paul Koh
Associate Creative Director: Jude N Castillo
Senior Integrated Art Director: Benjamin Low
Senior Copywriter: Rebecca Ling
Media Agency: Mandate Communications (S) Pte Ltd
Credits: Uma Sivaguru (Brands Communications Manager)

BRONZE
Title: Uber Driver – The Best Job Isn’t A Job
Client: Uber Singapore
Creative Agency: BBH Singapore
Executive Creative Director: Joakim Borgstrom
Creative Director: Gaston Soto & Omar Sotomayor
Art Director: Kooichi Chee
Copywriter: Kevin Tossi
Media Agency: MediaCom Singapore
Credits: Emily Teo (Media Director), Caslyn Yong (Senior Planner)

FINALIST
Title: Super Awesome People
Client: SAP Asia Pte Ltd
Creative Agency: H2O Design Solutions Pte Ltd
Executive Creative Director: –
Creative Director: Erica Low-SAP
Art Director: –
Copywriter: Erica Low-SAP
Media Agency: PHD Media
Credits: Jean Edouard Quille (Associate Manager)

FINALIST
Title: From setting ideas alight …. to helping businesses take flight
Client: SPRING Singapore
Creative Agency: Gosh Advertising
Executive Creative Director: –
Creative Director: –
Art Director: Jason A Mangalindan
Copywriter: Charlene Lim
Additional credits: Moses Goh (Strategic Planning & Creative Consultant/ Managing
Director),
Media Agency: PHD
Credits: Ailin Teo (Buying Manager), Brandon Ong Jun Yang, Lim Weiting
Jeremy, Nicole Loh Voon Voon, Lim Hui Belicia, Wong Wei Kang

Category A5 – Print Creative/Media Buy

GOLD
Titl: Qatar Origami
Client: Qatar Airways
Creative Agency: SPH CreativeLAB
Executive Creative Director: –
Creative Director: Tommy Lim
Art Director: Pearrine Yeoh
Copywriter: Dawn Lee
Media Agency: SPH Ltd
Credits: Tommy Lim (Head, SPH CreativeLAB)

SILVER
Title: Singapore Airlines to Stockholm
Client: Singapore Airlines Limited
Creative Agency: SPH CreativeLAB
Executive Creative Director: Tommy Lim
Creative Director: –
Art Director: Michelle Teo
Copywriter: Caroline Chew
Media Agency: SPH Ltd
Credits: Tommy Lim (Head, SPH CreativeLAB)

BRONZE
Title: CDL – The Brownstone Specials
Client: Canvey Developments Pte Ltd (A subsidiary of City Developments
Limited)
Creative Agency: Foundation Communications
Executive Creative Director: Desmond Kuah
Creative Director: Dan Ho
Art Director: Dan Ho
Copywriter: Daniel Yeo
Media Agency: ZenithMedia Singapore
Credits: Raymond Kam, Jessica Lok, Dione Chew, Lois Poh

FINALIST
Title : Exciting Times Ahead/ BMW 100 Years
Client: BMW Asia Pte Ltd
Creative Agency: Ogilvy & Mather Singapore
Executive Creative Director: Shayne Pooley
Creative Director: Nicholas Cocks
Art Director: Art Imlarp
Copywriter: Nicholas Cocks
Media Agency: PHD
Credits: Evon Lim (Account Director)

FINALIST
Title: DBS PayLah!Palooza
Client: DBS Bank
Creative Agency: The Secret Little Agency
Executive Creative Director: The Secret Little Agency
Creative Director: The Secret Little Agency
Art Director: The Secret Little Agency
Copywriter: The Secret Little Agency
Media Agency: Performics
Credits: Tan Hui Ying (Director), Esther Chan (Senior Planner)

Category B – Digital

GOLD
Title: OCBC Stay True
Client: Overseas-Chinese Banking Corporation Limited
Creative Agency: GOVT Singapore
Executive Creative Director: Aaron Koh
Creative Director: Timothy Chan
Senior Art Director: Zac Tan
Senior Copywriter: Rayner Seah
Additional credits: Gloria Tan (Group Account Director), Kevin Seah (Senior Account
Manager), Ng Yun Xuan (Senior Account Executive), Sheena Wong
(Account Executive)
Media Agency: Maxus Communications Singapore
Credits: Felicia Poon (Media Director), Lim Jia Hui (Media Manager), Hong
Shiying (Associate Digital Manager), Sim Jia Ying (Media Planner)
Social Agency: Nurun Singapore
Additional Credits: Avtar Ram Singh (Head of Social Strategy)
Digital Agency: Isobar Singapore
Additional Credits: Kriti Mishra (Associate Account Director, Isobar Singapore)

SILVER
Title: A Different Kind of Smart
Client: United Overseas Bank Limited
Creative Agency: SPH Ltd
Executive Creative Director: Fiona Chan (Managing Editor)
Creative Director: –
Art Director: –
Copywriter: –
Media Agency: ZenithMedia Singapore
Credits: Shuri Lieamn (Associate Director), Andy Soriano (Senior Buyer),
Elicia Ang (Senior Buyer)

BRONZE
Title: OCBC Life Goals
Client: Oversea-Chinese Banking Corporation Limited
Creative Agency: McCann Worldgroup Singapore
Executive Creative Director: –
Creative Director: –
Art Director: –
Copywriter: –
Media Agency: Maxus Communications Singapore
Credits: Felica Poon (Director), Shruti Mishra (Senior Media Manager), Lim
Jia Hui (Media Manager), Dawn Theseira (Senior Planner)

FINALIST
Title: OCBC Apple Pay Launch
Client Oversea-Chinese Banking Corporation Limited
Creative Agency: McCann Worldgroup Singapore
Executive Creative Director: –
Creative Director: –
Art Director: –
Copywriter: –
Media Agency: Maxus Communications Singapore
Credits: Felicia Poon (Director), Shruti Mishra (Senior Media Manager),
Dawn Theseira (Senior Planner), Gayle Lim (Senior Planner)

FINALIST
Title: Novu Branding Campaign
Client: Aesthetic Medical Holdings Pte Ltd
Creative Agency: Xodbox Pte Ltd
Executive Creative Director: Clinton Low
Creative Director: Clinton Low
Art Director: Clinton Low
Copywriter: Magain Gungadaran
Media Agency: Xodbox Media Pte Ltd
Credits: Danial Lee (Director) & Amelia Koh (Account Executive)

Category C – Mobile Marketing

BEST OF
Title: Courts CNY Motion Ad
Client: Courts Singapore Pte Ltd
Creative Agency: OLIVER Agency
Executive Creative Director: –
Creative Director: Keon Choo, Oliver Agency
Art Director: Keon Choo, Oliver Agency
Copywriter: Alexis Tay, Oliver Agency
Media Agency: Starcom Media Worldwide
Credits: Alison Song (Executive Director)

FINALIST
Title: Shake to remove discrimination
Client: Tripartite Alliance for Fair and Progressive Employment Practices
Creative Agency: Young & Rubicam
Executive Creative Director: Bruce Watt
Creative Director: Bruce Watt
Art Director: Joewelle Chua
Copywriter: Philmon Yip
Additional credits: Wong Hwee Tyng (Account Executive), Kea Sui Hong (Client
Service Director)
Media Agency: Carat Singapore
Credits: Mary Ann Klyne (Manager), Miya Wu (Senior Planner)

FINALIST
Title: OCBC Stay True
Client: Overseas-Chinese Banking Corporation Limited
Creative Agency: GOVT Singapore
Executive Creative Director: Aaron Koh
Creative Director: Timothy Chan
Senior Art Director: Zac Tan
Senior Copywriter: Rayner Seah
Additional credits: Gloria Tan (Group Account Director), Kevin Seah (Senior Account
Manager), Ng Yun Xuan (Senior Account Executive), Sheena Wong
(Account Executive)
Media Agency: Maxus Communications Singapore
Credits: Felicia Poon (Media Director), Lim Jia Hui (Media Manager), Hong
Shiying (Associate Digital Manager), Sim Jia Ying (Media Planner)
Social Agency: Nurun Singapore
Additional credits: Avtar Ram Singh (Head of Social Strategy)
Digital Agency Isobar Singapore
Additional credits: Kriti Mishra (Associate Account Director, Isobar Singapore)

Category D – Content Marketing

BEST OF
Title : What’s Your Plan?
Client: Ministry of Communications and Information
Creative Agency: DDB Group Singapore
Executive Creative Director: Jeff Cheong
Creative Director: Benson Toh
Art Director: Eugene Yow
Copywriter: Boston Ho
Additional credits: Lam Wenjie (Art Director), Sebastian Chew (Art Director), Tytan
Chang (Copywriter)
Media Agency: Starcom Media Worldwide
Credits: Lydia Adlina (Senior Manager)

FINALIST
Title: G2000 Gen2 Work For Values
Client: G2000 Apparel (S) Pte Ltd
Creative Agency: Hei Studio
Executive Creative Director: Aaron Andrew Ang
Creative Director: Clare Chong
Art Director: Clare Chong
Copywriter: Dewi Sriwahyuto
Media Agency: Starcom Media Worldwide
Credits: Selvia Lee (Executive)

FINALIST
Title: SG Esso Synergy Supreme+ sustenance
Client: ExxonMobil Asia Pacific Pte Ltd
Creative Agency: DDB Worldwide
Executive Creative Director: Joel Chin, Mahesan M
Creative Director: Alan Leong
Art Director: Karine Tan, Amanda Ong, Mohd Fadzli
Copywriter: Edric Cheong, AikTiao Tay
Additional Credits: Chris Lee, Iris low, April Han, Tianseng Kear, Francis Chong, Tara
Asamongkol (Regional Account Director, Account Manager,
Account Director, Project Executive, Regional Digital Project
Manager, Business Director)
Media Agency: IPG Mediabrands – UM Singapore.
Credits: Teng Zoon Fah, Winnie Kam , Anthony Tan , Emily Chia ,
Shermaine Tan , Hareesh Sthanumoorthy (Business Director,
Communications Manager, Digital Operations Supervisor, Senior
Buyer, Integrated Media Planner, Regional Associate Director)

Category E1 – Radio Commercials

BEST OF
Title: Singapore Kindness Movement – Cashier
Client: Singapore Kindness Movement
Creative Agency: 3-Sixty Brand Communications
Executive Creative Director: –
Creative Director: David Khong
Art Director: –
Copywriter: Collin Kam
Media Agency: 3-Sixty Brand Communications
Credits: Cindy Tay (General Manager)

FINALIST
Title: Courts Singles Day
Client: Courts Singapore Pte Ltd
Creative Agency: OLIVER Agency
Executive Creative Director: –
Creative Director: Keon Choo
Art Director: Keon Choo
Copywriter: Alexis Tay
Media Agency: Starcom Media Worldwide
Credits: IYing Lew

FINALIST
Title: Singapore Kindness Movement – Old Aunty
Client: Singapore Kindness Movement
Creative Agency: 3-Sixty Brand Communications
Executive Creative Director: –
Creative Director: David Khong
Art Director: –
Copywriter: Collin Kam
Media Agency: 3-Sixty Brand Communications
Credits: Cindy Tay (General Manager)

Category E2 – Radio Campaigns

BEST OF
Title: Qatar Million Miles
Client: Qatar Airways
Creative Agency: SPH Radio Pte Ltd
Executive Creative Director: –
Creative Director: –
Art Director: –
Copywriter: –
Media Agency: SPH Radio Pte Ltd
Credits: –

FINALIST
Title: BrandsActiv Move
Client: Cerebos Pacific Ltd
Creative Agency: M&C Saatchi
Executive Creative Director: –
Creative Director: –
Art Director: –
Copywriter: –
Media Agency: IPG Mediabrands
Credits: –

FINALIST
Title: Carlsberg 2017 处处生机
Client: Carlsberg Singapore Pte Ltd
Creative Agency: Singapore Press Holdings Limited
Executive Creative Director: –
Creative Director: –
Art Director: –
Copywriter: –
Media Agency: OMD Singapore
Credits: Chloe Neo (Managing Director), Elisa Chua (Business Director)

Category F – Outdoor Media

GOLD
Title: JustGrab Live Challenge
Client: Grab Singapore
Creative Agency: BLK J
Executive Creative Director: Khalid Osman, Lester Lee, Joji Jacob
Creative Director: –
Art Director: Christine Lim, Cindy Roselina
Copywriter: Paolo Agulto, Rachel Chew
Media Agency: Vizeum Media Services
Credits: Sabrina Yap (Media Manager)

SILVER
Title: What’s Your Plan?
Client: Ministry of Communications and Information
Creative Agency: DDB Group Singapore
Executive Creative Director: Jeff Cheong
Creative Director: Benson Toh
Art Director: Eugene Yow
Copywriter: Boston Ho
Additional credits: Lam Wenjie (Art Director), Sebastian Chew (Art Director), Tytan
Chang (Copywriter)
Media Agency: Starcom Media Worldwide
Credits: Lydia Adlina (Senior Manager)

BRONZE
Title: “Unveil and Win Your Way to Macao” Contest
Client: Pacific Leisure Marketing Pte Ltd
Creative Agency: Lins Advertising & Marketing Pte Ltd
Executive Creative Director: –
Creative Director: –
Art Director William Ho / Deric Lim
Copywriter: Jen Huang
Additional credits: Reginald Angeles (Graphic Designer)
Media Agency: Lins Advertising & Marketing Pte Ltd
Credits: Zhao Jianwei (Senior Account Manager)

FINALIST
Title : Uber Driver Hawker Tables
Client: Uber Singapore
Creative Agency: BBH Singapore
Executive Creative Director: Joakim Borgstrom
Creative Director: Gaston Soto, Omar Sotomayor
Art Director: Kooichi Chee
Copywriter: Kevin Tossi
Media Agency: MediaCom Singapore
Credits Emily Teo (Media Director), Caslyn Yong (Senior Planner)

FINALIST
Title : Launch of Seaside Residence
Client: Frasers Centrepoint Limited
Creative Agency: Formul8 Singapore
Managing Director: Fiona Bartholomeusz
Creative Director: Cre Zhou
Art Director: Dinesh Kanagaratnam, Sulaiman Bin Latiff
Copywriter: Evan Adam Ang
Additional Credits: Isaac Lim Yiheng
Media Agency: Maxus Communication Singapore
Credits: Felicia Poon (Director), Lim Jia Hui (Manager), Jia Ying (Planner)

Category G – Integrated Campaign

GOLD
Title: A Different Kind of Smart
Client: United Overseas Bank Limited
Creative Agency: BBH Singapore
Executive Creative Director: Joakim Borgstrom
Creative Director: Jac Rodrigo
Art Director: Koon Hoon Muk
Copywriter: Jac Rodrigo
Additional Credits: Megan Morrell (Business Director), Ausborn Lim (Account
Director), Zoe Chen (Account Planner)
Media Agency: ZenithMedia Singapore
Credits: Shuri Lieamn (Associate Director), Andy Soriano (Senior Buyer),
Elicia Ang (Senior Buyer)

SILVER
Title: Audi Q2 launch – #untaggable
Client: Audi Singapore
Media Agency: PHD Media Singapore
Credits Sheena Supaya (Associate Director), Penelope Siraj (Account
Director), Elfrida Sim (Planner), Cadeline Lau (Manager)

BRONZE
Title: OCBC Stay True
Client Overseas-Chinese Banking Corporation Limited
Creative Agency: GOVT Singapore
Executive Creative Director: Aaron Koh
Creative Director: Timothy Chan
Senior Art Director: Zac Tan
Senior Copywriter: Rayner Seah
Additional credits: Gloria Tan (Group Account Director), Kevin Seah (Senior Account
Manager), Ng Yun Xuan (Senior Account Executive), Sheena Wong
(Account Executive)
Media Agency: Maxus Communications Singapore
Credits: Felicia Poon (Media Director), Lim Jia Hui (Media Manager), Hong
Shiying (Associate Digital Manager), Sim Jia Ying (Media Planner)
Social Agency: Nurun Singapore
Additional Credits: Avtar Ram Singh (Head of Social Strategy)
Digital Agency: Isobar Singapore
Additional Credits: Kriti Mishra (Associate Account Director, Isobar Singapore)

FINALIST
Title: The Tiguan is for the cool dad
Client: Volkswagen Group Singapore Pte Ltd
Creative Agency: DDB Group Singapore

Executive Creative Director: Chris Chiu / Jeff Cheong
Creative Director: Benson Toh / Ping Nan Chew
Art Director: Eva Chin / Kelvin Yip
Copywriter: Firrdaus Yusoff
Additional credits: Elysha Chua (Account Manager), Charmane Foo (Senior Account
Director)
Media Agency: PHD Singapore Pte Ltd
Credits Penelope Siraj (Account Director), Jazreel Koh (Associate
Director), Cassie Ng (Strategy Manager), Melody Neo (Media
Executive)

FINALIST
Title: DBS Treasures iWealth Campaign
Client: DBS Bank Ltd
Creative Agency: DDB Group
Executive Creative Director: Neil Johnson
Creative Director: Francis Ooi
Associate Creative Director: Chris Lim
Copywriter: –
Art Director: Ivan Yeh
Additional Credits: Ellyna Rahim (Associate Account Director), Avril Lim (Account
Manager), Jolene Yap (Senior Account Executive)
Media Agency: Performics
Credits: Huiying Tan (Account Director)

Grand Prix

WINNER
Title: The 5 Elements
Client: Performance Motors Ltd
Creative Agency: SPH CreativeLAB
Executive Creative Director: –
Creative Director: Tommy Lim
Art Director: Pearrine Yeoh
Copywriter: Zhu Yumei
Media Agency: PHD Media Singapore
Credits: Evon Lim (Associate Director)

Creative Agency of the Year
DDB Group Singapore

Media Agency of the Year
Starcom Media Worldwide

Readers’ Choice

WINNER
Title: Singapore Budget 2017
Client: Deloitte Singapore
Creative Agency: Deloitte Singapore Creative Team
Executive Creative Director: Josephine Yeo
Creative Director: Louise Toh
Art Director: Jeanette Juay
Copywriter: James Walton, Rohan Solapurkar, Chai Sook Peng
Media Agency: Republic Advertising Consultants
Credits: Hwi Lin CHAN (Account Manager)

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