Henkel picks MEC Malaysia

MEC celebrated its 10th anniversary with its appointment as Henkel's media agency for the retail hair care business in Malaysia following a three-way pitch.Commencing duties in June, MEC Malaysia will be responsible for all media planning and buying assignments for Henkel's portfolio of brands including digital display.Markus Daburger (pictured centre), general manager of Henkel Cosmetics Malaysia and Singapore, said, "Effective utilisation of media will be key for a successful entry in the Malaysian market. I believe that we have identified the right partner with MEC and I am now looking forward to see first results."Sascha Knoepfel, Henkel media manager for Asia-Pacific said, "We are aware that Henkel is a very demanding client towards all our media agencies worldwide and especially in our growth region Asia-Pacific. The level of media professionalism and media buying know-how we expect from our partners is challenging. We have confidence in MEC to achieve our expectations and to fuel our growth in Malaysia""Henkel is an established global company with many well-known and iconic brands such as Schwarzkopf. We are excited at the prospect of building similar brand recognition in Malaysia with Henkel," said Law Chan Keong, managing director of MEC."We have demonstrated the courage, confidence and commitment in meeting Henkel's media communication requirements. The team has also displayed genuine passion and competencies in presenting our proposition, which was critical in winning the account," added Law.