Heinemann Asia Pacific has appointed Happy Marketer as the digital agency for its newly opened confectionery stores following a closed door pitch with four other agencies. The appointment is for a period for one year, with no incumbent to the account.
Following the appointment, Happy Marketer will be tasked to drive awareness, engagement and footfall for Heinemann’s Sweet Dreams confectionery stores in the Hong Kong International Airport. This will see the agency executing an integrated digital marketing campaign for the new stores by leveraging geo and proximity targeting, along with creative messaging through relevant social media channels.
According to Johannes Sammann, COO at Heinemann Asia Pacific, Happy Marketer was chosen because of its “convincing concept of innovative and creative end-to-end digital solutions”.
“Travel marketing is a growing segment in Asia Pacific, and the power of digital marketing can be harnessed to engaging specific travel audiences with hyper targeted brand messages. We are excited to work with Heinemann Asia Pacific, one of the largest travel retail brands in the world, to use a combination of social & programmatic digital media to create engagement, drive footfall and grow in-store revenue,” Prantik Mazumdar, managing partner at Happy Marketer said.
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