Havas Worldwide Singapore has brought on board Abel Sim as head of strategy and planning for the agency. Sim (pictured) is a digital marketer with an expertise in mobile marketing.
Most recently as head of strategy at Gyro Singapore, Sim was responsible for creating social and content offerings that included strategy frameworks as well as campaigns for clients such as HP, Samsung, Accenture, UOB, Blackberry, Sport Singapore, KIA, SRU and Active SG.
His appointment follows the hire of Andrea Conyard as group managing director of Havas Creative Group Singapore who was also from Gyro. In the new role, Sim will report to Conyard.
Prior to the role at Gyro, Sim was mobile strategist at Mobiento in New York City where he advised blue-chip roster companies and agencies on their mobile marketing strategies across smartphones and tablets. During his stint with Mobiento, he managed diverse clients and projects including the creation and launch of the mobile site for the New York Daily News and Carlson Group’s Mobile Donation campaign in North America and Europe.
Earlier in his career, he founded an event management company that serviced major marquee clients that included ESPN, LG, Asia Pacific Breweries (Tiger Beer and Guinness Stout) and Golden Village Cinemas.
Conyard said, “We are very excited to add to the Havas Village a digital native with a deep expertise in mobile. Abel has had great success integrating across channels with a keen eye on optimising results. His differentiated approach to strategy and planning is enhanced by his years of experience as an entrepreneur as well as his years in New York.”
“With Havas, I want to present a very unique opportunity for brands looking to offer customized experiences. The competencies in the Havas Village take the theoretical potential of marrying big data with behavioral insights and turn them into personalized brand experiences in the real world. Instead of an obsession with disruption, we are looking to integrate seamlessly into the lives of our customers,” said Sim.