Fight promoters MP Promotions and Events has appointed Havas Sports & Entertainment as the International Media Rights and Commercial Partner for the upcoming “Fight of Champions” World Boxing Association (WBA) Welterweight Championship. The championship features contestants Manny Pacquiao and Lucas Matthysse.
Following the deal, the agency is granted media rights across all platforms and devices, covering worldwide distribution across Asia Pacific, Europe, Latin America and Africa. Among the list of platforms includes television, broadband, mobile, radio and in-flight rights. In addition, Havas Sports & Entertainment will also oversee a comprehensive range of sponsorship opportunities for the championship. This includes the marketing rights of Pacquiao and Matthysse, event and venue branding, as well as on-air sponsorship.
Head of sales and marketing of MP Promotions and Events, Arnold Vegafria said that the brand is pleased to collaborate with an important player in the media industry such as Havas Media Asia Pacific.
“This media distribution partnership underlines our commitment to leverage on this world-class sports event to raise Malaysia’s profile and bolster international tourism in major strategic territories worldwide,” Vegafria added.
Melvin Lim, CEO of Havas Sports & Entertainment, APAC also said that the agency is committed to tap on its international network to expand the reach of this event, and break into key markets as well as grow new audiences for the sport. Lim added that the premium fight offers brands the opportunity to be associated with a “legendary boxer” like Pacquiao, and showcase Malaysia as a premium venue for world-class sporting events.