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Havas’ Siren bags three wins

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Havas Worldwide Siren, has clinched the communications brief for three new clients from diverse industries: cloud-based software solutions provider Capillary Technologies, niche perfumery Fragrance Du Bois (pictured) and the Christmas campaign for Singapore-based retail mall, 313@somerset.The agency was awarded the work in the last three weeks following reviews.Siren is implementing a content-led PR strategy for Capillary across Asia-Pacific. For Fragrance Du Bois, it has been appointed as the lead public relations agency to markets worldwide. The agency has been tasked to deliver a integrated communications programme including a social media strategy to raise the company’s profile.The fragrance brand has fragrance blending lounges in Singapore, Bangkok, Kuala Lumpur and Hong Kong, with upcoming lounges planned for Dubai, London, Zurich and Moscow.For 313@somerset Siren roll out duties for its Christmas campaign that include messaging and media relations during the project.“Capillary Technologies, Fragrance Du Bois and 313@Somerset’s Christmas campaign couldn’t be more different; yet they all draw on our strategic abilities to develop and deliver innovative public relations strategies that will resonate with the brands’ messages and contribute to their growth, ” said Karen Flynn, managing director of Havas Worldwide Siren.

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