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Havas Media’s Arena Indonesia gets new lead

Havas Media Group has appointed Anwesh Bose to the newly created role of managing director of Arena Indonesia.

In his new role, Bose will be reporting into Riadi Sugihtani, CEO of Havas Media Group, Indonesia.

Bose (pictured) joins the agency from DDB India, where he was the senior vice president and business head with a responsibility for media and digital business. Prior to this, he was the chief growth officer for Dentsu Media in India.

Bose will also provide strategic direction and oversee media delivery of the agency with strong focus on Indofood brands.  The agency counts Indofood, one of the country’s largest FMCG advertisers, as a flagship client. Other brands handled by Arena include AIG, LG Electronics, Kakao Talk, Bakrie Telecom and Kalbe Farma (OTC).

Arena Indonesia is the second media brand of Havas Media Group and was launched late last year in the country as part of the Asia Pacific launch.

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