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Harrow International School appoints MaLogic for branding study

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MaLogic was appointed by Asia International School Limited (AISL), the operator of Harrow International School in this region, to conduct extensive research and branding study to facilitate its expansion plan after a competitive pitch."The education sector is now fully aware of the importance of branding and is leveraging robust data collection and strategic insights to better engage its wide spectrum of stakeholders," said Royce Yuen, CEO of MaLogic. “It is our belief that the brand will remain as the most important strategic asset for any organization for the simple fact that consumers are actively looking for brands that they can trust which is particularly apparent for education.”Established in 1572 by Queen Elizabeth I, Harrow School is one of the most prestigious private schools in the UK, with an impressive pool of alumni including Winston Churchill. AISL has already opened Harrow International School in Bangkok, Beijing, Hong Kong and Shanghai, all with good market reputation.“Following the relaxation of the One Child Policy in China in 2015, China will become an even more important driver for growth for many industries focusing on family with kids. That’s why our group has invested in generating special insights through the combination of traditional research studies and big data analytics,” said Yuen.

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