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Harbour City taps into real-time broadcasting with Twitter

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Harbour City will be the first Hong Kong brand to make a use of live video streaming app Periscope for its latest marketing campaign, with a real-time broadcast of Where’s Wally’s tour of the city.Periscope, tool launched by Twitter which lets users share live video from a mobile phone, will power Harbour City’s Where’s Wally campaign with live broadcasts from the airport to Harbour City, the Peak, Star Ferry and other venues. https://twitter.com/hkharbourcity/status/618329478469562368"Periscope is the next big thing for our campaigns on Twitter," Karen Tam, assistant general manager, promotions and marketing at Harbour City, said."As Hong Kong's largest shopping destination and a leader in social media marketing, we're excited to be the first corporate brand in Hong Kong to engage with our visitors on Periscope.https://twitter.com/hkharbourcity/status/618364218954285057Peter Greenberger, director of emerging markets, Greater China and Russia at Twitter, said live moments have always been key for brands on social media."What's different is the ability to tap into real-time conversations with the advent of live streaming video app Periscope," he said."The power of #Now is a competitive advantage for companies to gain faster response and create shared experiences with consumers. We are excited to have Harbour City on board as the first brand in Hong Kong to integrate Periscope into their marketing campaign and take live engagement to the next level."

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