Happy Marketer launches content marketing division

Happy Marketer has launched a content marketing division, which will be led by its director of marketing, Joe Escobedo (pictured), who has been with the agency since 2015. The team, which consists of eight employees, will help clients with content strategy, creation and measurement.The new content marketing team will also help clients build their thought leadership, boost their social selling and enhance their digital PR efforts. This is in a bid to help brands tell their story, break through the clutter and win more customers through content.It will also leverage on the company’s marketing automation, search engine optimisation (SEO), social media marketing, performance marketing and analytics capabilities to drive business goals.Prior to Happy Marketer, Escobedo held stints in marketing and communications at Jack Morton Worldwide, InterContinental Hotels Group and Weber Shandwick.“Content is the fuel that drives the marketing funnel. And we want to help our clients create ridiculously valuable content that impacts their bottom line. Because at the end of the day, our content should engage their customers and ignite their business,” Joe Escobedo, director of content marketing at Happy Marketer said.“There’s quite a lot of innovation happening in the world of content in terms of richer formats, targeted distribution and optimisation. That’s why we think this is the right time to set up this practice to help our clients create, manage and distribute content. We believe Escobedo’s credentials as a globally acclaimed writer and brand builder combined with our data-driven, analytical marketing services will help us differentiate our offerings compared to the traditional content marketing agencies in the market,” Prantik Mazumdar, managing partner at Happy Marketer, added.