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Hakuhodo gets more Canon business

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Following the extension of its relationship with Hakuhodo Communications Asia for marketing duties, Canon has also given its social media business for the region to the agency.The regional team at Hakuhodo will be responsible for driving the business in Southeast Asia. Territories covered by the assignment are the ASEAN markets, South Asia and Indochina, according to a media release by the agency.The agency has been appointed to lead the social strategy for the EOS range of cameras and Pixma printers, which adds to its earlier appointment for EOS this month and its duties for Pixma which will begin in June 2013.Hakuhodo also has worked on Canon's Legria camcorder range since 2011.WPP's Mindshare was the incumbent for Canon's social media account, added a note in the release.When asked the size of the account and contract period, Hakuhodo declined to comment.

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