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Haagen-Dazs Appoints BBH

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General Mills has appointed BBH Asia Pacific to work on the digital business for Haagen-Dazs, covering the Asia Pacific region, the Middle East and South Africa.BBH has been tasked with the development of a strategic framework and creative assets for digital and PR activation, with a focus on content management in the social media space. The appointment was made after a closed door pitch.Trevor Pickard, regional marketing director, General Mills Asia said that the partnership was aimed at strengthening its digital presence and taking the brand to the next level. Haagen-Dazs is the second General Mills brand recently awarded to BBH. BBH London was appointed to the Old El Paso business in July 2012.

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