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Gucci enters the world of e-commerce in China

Italian luxury brand Gucci launched its e-commerce site in China on Monday, offering a complete range of handbags, shoes, ready-to-wear and jewelry.

For speed of service, purchases are shipped from a local warehouse to all locations, while client enquiries are serviced by a China-based team via live chat and phone. Also, Gucci.cn offers convenient payment options through Alipay and WeChat.

According to the website, it offers national-wide free standard delivery service.

Gucci launched an integrated approach between content and commerce in 2015 in North America, Europe, the United Arab Emirates and Australia with a newly-designed website following the arrival of creative director Alessandro Michele.

Gucci is replicating that model in China, with products supported by storytelling and imagery. There is also a stories section on the site, which aims to explore the inspirations behind Michele’s collections.

The site is optimised to fit all screen sizes, meeting the increasing demand of mobile-driven markets, such as China. Gucci said that almost 70% of global traffic now comes from smart phones.

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