GSK’s Physiogel scoops up JWT

GSK has appointed JWT has its creative agency for Physiogel after a three-way pitch earlier this month.The agency already handles GSK’s Zyrtec and Avamays (another allergy medicine). Last August, JWT launched Physiogel Al Cream’s winter campaign for Hong Kong.“I am pleased that our strategy and our close partnership with JWT is bearing fruit,” said GSK dermatology and vaccines business unit director Matthew Chan.“JWT is highly committed to and passionate about creativity. They work with a strong team spirit, demonstrating an understanding of our brand and products. As a result they are able to provide thoughtful strategic approaches and creative materials to meet our marketing objectives.”