GSK soothes baby eczema via new campaign

To bring attention for a way to ease baby eczema problems, AGENDA Hong Kong has developed an ad campaign for GSK for its baby bath emollient line, Oilatum, spanning television, print, OOH and social media.Putting local actress Leila Tong in the limelight, a set of three videos – 30-second, 60-second and 90-second – will run on television and social media from October to December, with an aim to soothe baby eczema with professional guidance and effective solutions.https://vimeo.com/110218260https://vimeo.com/110218258https://vimeo.com/110218259“Baby eczema is a common skin problem and a never-ending struggle for mothers and babies. It’s not just painful for the babies, but also brings emotional ups and downs for parents when they see their baby suffering,” said Eric Poon, group creative director at AGENDA Hong Kong.“Therefore, through this campaign, we aim to set babies free from eczema to enjoy a childhood like normal kids, and to free mums of babies with eczema from mentally suffering, through professional guidance and effective solutions.”Credits:Client: GlaxoSmithKline Limited (GSK)Marketing director: Jasmine LaiSenior brand manager: Lit LukAssistant brand manager: Birch FungCreative agency: AGENDA (Hong Kong) LimitedGroup creative director: Eric PoonCreative director: Tracy ChowGroup account director: Yan HuiAssociate account director: Gwyneth MakAssociate creative director, social media: Takki MaDigital and social media planning manager: Bonnie SiuSenior project executive: Candy ChanMedia agency: Mindshare Hong Kong