GroupM adds senior digital talent

GroupM has appointed Eric Snelleman as head of digital trading for GroupM Asia Pacific, with Jan-Willem Borsboom taking on the role of head of digital operations.Snelleman will be based in Hong Kong while Borsboom (pictured) will work in the company’s Singapore office.Snelleman joins from GroupM Europe, where he worked as head of digital trading for in the Netherlands. In this role, he will be responsible for digital and trading teams, as well as evaluating, developing and implementing digital trading strategies for GroupM across the region.He will work closely with platforms like Facebook and Google to develop and implement trading strategies.Borsboom joins GroupM from Talpa Digital Radio/538 Group in the Netherlands, where he served as digital director.In that role he was responsible for all digital developments in the 538 Group, which consisted of more than 20 radio stations (both digital and linear) and two television stations.Snelleman and Borsboom both will report to Andrew Meaden, regional director of GroupM Asia Pacific and to Rudiger Wanck, global digital chief operating officer.“Our goal is to create a digital leadership team that reflects the growth of digital as part of our clients’ investment portfolios and to ensure that their needs are met,” Wanck said.