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GroupM China appoints Elvis Xu as search marketing MD

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GroupM has appointed Elvis Xu as managing director of search marketing, effective 1 September, 2016.Based in Beijing, Xu will lead his team and continue driving the growth of the search marketing business at GroupM and its agencies, including Mindshare, MEC, MediaCom and Maxus.Xu had worked for the GroupM Search unit from 2013 to 2014, providing cutting-edge advertising solutions to clients. Prior to his return to GroupM now, Elvis was deputy general manager of Performics under ZenithOptimedia, responsible for the company's marketing business in Beijing, including SEM, SEO, programmatic buying, e-commerce performance marketing, etc. He had also a stint in search marketing at OgilvyOne and Omnicom Group.Years of work for 4A companies have given him rich experience in team management and customer service. He has provided service for many famous brands such as Apple, HP, Microsoft, Lexus, Mercedes-Benz, Standard Chartered, China Ping An, Reckitt, Unilever, China Mobile, Hyatt Hotel, Nature's Bounty and more.Patrick Xu, CEO of GroupM China, said: “Welcome Elvis back to GroupM China. He has impressed me with his in-depth insights of the China market and his rich experience in search strategies and tactics. We are indeed privileged to tap into his expertise and I look forward to seeing his contribution to the upgrading GroupM's search marketing business.”

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